{"id":"W3132710073","doi":"10.1177/1524500421990176","title":"Exploring Mistakes and Failures in Social Marketing: The Inside Story","year":2021,"lang":"en","type":"article","venue":"Social Marketing Quarterly","topic":"Service and Product Innovation","field":"Business, Management and Accounting","cited_by":30,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Waterloo","funders":"","keywords":"Social marketing; Exploratory research; Marketing research; Field (mathematics); Marketing; Perception; Qualitative research; Public relations; Qualitative marketing research; Quantitative marketing research; Psychology; Business; Sociology; Return on marketing investment; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003360061,0.0001738304,0.0001952101,0.0001425466,0.0009468151,0.0004752123,0.0001505708,0.00007401504,0.00007699971],"category_scores_gemma":[0.0005368109,0.0001650737,0.00006129323,0.0007812674,0.0000689306,0.0009168172,0.00004616207,0.0003245804,0.00001740388],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003723843,"about_ca_system_score_gemma":0.00003728071,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002480906,"about_ca_topic_score_gemma":0.0006455369,"domain_scores_codex":[0.9985081,0.0002737801,0.0002960034,0.0003377363,0.0002558029,0.000328606],"domain_scores_gemma":[0.9991106,0.0003551065,0.0002003696,0.0001252926,0.0002023471,0.000006314986],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.001031834,0.0002135544,0.06434114,0.002185819,0.000150757,0.0001206527,0.03916637,0.000002117451,0.009194171,0.03240861,0.02801795,0.823167],"study_design_scores_gemma":[0.0006078776,0.000007636269,0.7999241,0.000111764,0.00004007051,0.000002530263,0.08523744,0.00006157417,0.00002731901,0.002938798,0.1106548,0.0003860448],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9471226,0.0001901269,0.000004165086,0.0392445,0.00044364,0.0001283781,0.000001141373,0.00008805771,0.01277737],"genre_scores_gemma":[0.9919361,0.000006436664,0.00005091586,0.002997125,0.004765787,0.00003943922,0.00002081636,0.00003052522,0.0001528814],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.822781,"threshold_uncertainty_score":0.7282232,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06075828479367604,"score_gpt":0.2390979284075471,"score_spread":0.1783396436138711,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}