{"id":"W3150990548","doi":"10.5267/j.msl.2021.3.009","title":"The role of brand equity in increasing buying interest","year":2021,"lang":"en","type":"article","venue":"Management Science Letters","topic":"Consumer Behavior and Marketing Influence","field":"Business, Management and Accounting","cited_by":7,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Brand equity; Brand awareness; Business; Advertising; Marketing; Brand management; Sales promotion; Sample (material); Structural equation modeling; Brand image; Promotion (chess); Population; Sales management; Sociology; Mathematics; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0005713688,0.000137016,0.0001248787,0.0004541752,0.0002441064,0.0008105615,0.0001463531,0.0002592435,0.004528558],"category_scores_gemma":[0.003316402,0.0001180945,0.0002053328,0.0002575372,0.0003953104,0.0003850154,0.0003973218,0.0005714801,0.0001827476],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002758327,"about_ca_system_score_gemma":0.0002831171,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001550888,"about_ca_topic_score_gemma":0.002389106,"domain_scores_codex":[0.9997253,0.0001017975,0.00001133885,0.00002664809,0.00007697206,0.00005795077],"domain_scores_gemma":[0.9958846,0.002167485,0.001050516,0.0001219698,0.0001918534,0.0005835519],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002947577,0.0007395718,0.9533132,0.00006678334,0.00009964562,0.000307298,0.001141886,0.0001818085,0.003063267,0.001650507,0.0001981119,0.03894318],"study_design_scores_gemma":[0.000005121138,0.0001186878,0.9977907,0.00001396868,0.00003570096,0.000143845,0.0003999577,0.0002286373,0.000341639,0.0004991675,0.0004183851,0.000004183918],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9891939,0.0002668216,0.0001261194,0.0001788757,0.000006719245,0.000006187085,0.00001621036,0.000004171668,0.01020101],"genre_scores_gemma":[0.9995146,0.00006851602,0.00005720351,0.00002380203,0.000008477847,0.000001085513,0.000005646812,0.000001013338,0.0003197714],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004528558,"threshold_uncertainty_score":0.01514953,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02345565492717797,"score_gpt":0.274700038378385,"score_spread":0.251244383451207,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}