{"id":"W3155258096","doi":"10.1002/mar.21492","title":"Consumers as creative agents: How required effort influences willingness to engage","year":2021,"lang":"en","type":"article","venue":"Psychology and Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":14,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Calgary","funders":"","keywords":"Expectancy theory; Psychology; Value (mathematics); Context (archaeology); Situational ethics; Product (mathematics); Creativity; Promotion (chess); Affect (linguistics); Marketing; Social psychology; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009408563,0.0001562643,0.0001837077,0.000138,0.0004072375,0.0003110383,0.000131858,0.00009375542,0.0009107146],"category_scores_gemma":[0.0008009187,0.0001628037,0.0000507425,0.0003561248,0.0001184106,0.0005123527,0.0001090933,0.000156661,0.0002237931],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000008672059,"about_ca_system_score_gemma":0.00001690526,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00005595348,"about_ca_topic_score_gemma":0.00004507406,"domain_scores_codex":[0.9988371,0.00008238038,0.0002239439,0.0004764294,0.0001343845,0.0002458292],"domain_scores_gemma":[0.9992627,0.0001130503,0.0001431285,0.000231385,0.0002182486,0.00003151924],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002924232,0.000104028,0.6338204,0.000129108,0.00007654535,0.0000617588,0.0002393187,8.335258e-7,0.01067564,0.000836673,0.005604321,0.348159],"study_design_scores_gemma":[0.0005166822,0.000002643271,0.880834,0.00007378116,0.00007651708,0.00001675786,0.0007442677,0.00002306394,0.00009651439,0.0002588118,0.1171546,0.0002023339],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9790522,0.0004336573,0.00007120911,0.004047224,0.0007460742,0.0001917335,0.000002283429,0.00009452585,0.01536105],"genre_scores_gemma":[0.9923642,0.0002235606,0.0002338801,0.004913137,0.0001060358,0.00005742267,0.00003233376,0.00001531413,0.002054085],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3479567,"threshold_uncertainty_score":0.9971686,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04514102545824552,"score_gpt":0.3228864530248962,"score_spread":0.2777454275666507,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}