{"id":"W3158344359","doi":"10.1177/18393349211011171","title":"Influencer Marketing and Authenticity in Content Creation","year":2021,"lang":"en","type":"article","venue":"Australasian Marketing Journal (AMJ)","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":119,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Victoria","funders":"","keywords":"Influencer marketing; Perception; Willingness to pay; Product (mathematics); Marketing; Business; Advertising; Control (management); Content (measure theory); Psychology; Marketing management; Relationship marketing; Economics; Management","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01506034,0.0002267327,0.0003386432,0.002123712,0.00159825,0.005146543,0.0006028854,0.0009361472,0.004439452],"category_scores_gemma":[0.07087025,0.000268563,0.0004265587,0.001158668,0.004747252,0.003298945,0.002684541,0.001299624,0.0003424486],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001408212,"about_ca_system_score_gemma":0.0008150429,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0007255369,"about_ca_topic_score_gemma":0.001001252,"domain_scores_codex":[0.9871511,0.008098012,0.0003921045,0.0008233734,0.003106334,0.0004290062],"domain_scores_gemma":[0.8868592,0.07608472,0.0204814,0.007467608,0.004896597,0.00421043],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"qualitative","study_design_scores_codex":[0.0006433827,0.001375056,0.7319229,0.0008192156,0.0003945237,0.0006261139,0.04142007,0.0005962035,0.004975772,0.04663558,0.0007692355,0.1698219],"study_design_scores_gemma":[0.0001058881,0.0008517961,0.9252807,0.000402108,0.0002374741,0.001839269,0.01660817,0.002097953,0.003468327,0.02852614,0.02049866,0.00008347964],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9576324,0.001290132,0.002839359,0.000817765,0.00002512099,0.0001001347,0.00001659396,0.00002269253,0.03725578],"genre_scores_gemma":[0.9986965,0.0001512757,0.0005686057,0.0000696862,0.00002729805,0.00001714607,0.000006047652,0.000006634451,0.0004567922],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01506034,"threshold_uncertainty_score":0.07964772,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03222344768928403,"score_gpt":0.3068953980638768,"score_spread":0.2746719503745927,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}