{"id":"W3158344359","doi":"10.1177/18393349211011171","title":"Influencer Marketing and Authenticity in Content Creation","year":2021,"lang":"en","type":"article","venue":"Australasian Marketing Journal (AMJ)","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":119,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Victoria","funders":"","keywords":"Influencer marketing; Perception; Willingness to pay; Product (mathematics); Marketing; Business; Advertising; Control (management); Content (measure theory); Psychology; Marketing management; Relationship marketing; Economics; Management","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch"],"consensus_categories":[],"category_scores_codex":[0.01173375,0.0001821164,0.0003048978,0.0001547288,0.0007399012,0.0007499187,0.0001926328,0.000185262,0.0003395281],"category_scores_gemma":[0.02193644,0.0001919046,0.0001162489,0.0005264295,0.0002279714,0.0005298294,0.00007657367,0.0006221003,0.000008708142],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004290115,"about_ca_system_score_gemma":0.0003509167,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0004498908,"about_ca_topic_score_gemma":0.00108897,"domain_scores_codex":[0.9951041,0.002698704,0.0005993006,0.0003208925,0.0006070645,0.0006699109],"domain_scores_gemma":[0.9971015,0.001819232,0.0002962462,0.0001212898,0.0002942691,0.0003674004],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002280616,0.0001207542,0.8343908,0.00007401957,0.00004752766,0.0003981427,0.009511845,0.000005066021,0.0004803411,0.000640967,0.001227462,0.1528751],"study_design_scores_gemma":[0.0005951857,0.00002025122,0.9560636,0.0009034378,0.00002958529,0.00007457758,0.02604072,0.00002049868,0.0000400169,0.001057424,0.01487203,0.0002826246],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8888754,0.0002865558,0.00001410571,0.005436359,0.0005559273,0.0001218362,0.000002384066,0.00004657358,0.1046609],"genre_scores_gemma":[0.9895514,0.0006379639,0.0007150601,0.0001688607,0.0005634613,0.000005749836,0.000001960209,0.00001959287,0.008335955],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1525925,"threshold_uncertainty_score":0.9863022,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03222344768928403,"score_gpt":0.3068953980638768,"score_spread":0.2746719503745927,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}