{"id":"W3159432943","doi":"10.3390/ijerph18094769","title":"Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging","year":2021,"lang":"en","type":"article","venue":"International Journal of Environmental Research and Public Health","topic":"Consumer Packaging Perceptions and Trends","field":"Business, Management and Accounting","cited_by":22,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Ottawa; University of Toronto","funders":"Canadian Institutes of Health Research; University of Toronto","keywords":"Appeal; Content validity; Cohen's kappa; Marketing; Statistic; Packaging and labeling; Focus group; Pairwise comparison; Ranking (information retrieval); Psychology; Mathematics; Statistics; Computer science; Business; Information retrieval; Political science","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01958643,0.0001082312,0.000208913,0.0004768805,0.0005788669,0.000279681,0.0002044099,0.00002749732,0.00005853008],"category_scores_gemma":[0.002488263,0.00008420263,0.00005597822,0.0001967039,0.0001312103,0.0003625645,0.0002607405,0.0003532738,0.000001517796],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001171743,"about_ca_system_score_gemma":0.0001593119,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00003534559,"about_ca_topic_score_gemma":0.00003787988,"domain_scores_codex":[0.9975622,0.0005922444,0.0006075229,0.0002412149,0.0006758897,0.0003209724],"domain_scores_gemma":[0.997914,0.001186005,0.0004687241,0.0001153486,0.0002653547,0.00005055667],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.00009807204,0.0002062297,0.02503363,0.0001326977,0.0001321375,0.000003178878,0.0006710254,0.00001859623,0.001361645,0.001112244,0.00007721999,0.9711533],"study_design_scores_gemma":[0.003169235,0.0003061001,0.8397054,0.001456124,0.00004736832,0.0004750012,0.01959223,0.002802197,0.003991737,0.002314232,0.1257244,0.0004159415],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9666241,0.001443204,0.004958027,0.02606158,0.0003450192,0.0001868036,0.000007764599,0.00000581758,0.0003676825],"genre_scores_gemma":[0.9726831,0.0003397764,0.02611128,0.0003647933,0.0004192615,0.00001045047,0.00003393395,0.00001526707,0.00002209542],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9707374,"threshold_uncertainty_score":0.6788306,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2896965904455227,"score_gpt":0.4831287200972914,"score_spread":0.1934321296517686,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}