{"id":"W3165537513","doi":"10.46290/cjok000014","title":"What Marketing Is and What Marketing Is Not","year":2021,"lang":"en","type":"article","venue":"Cascade Journal of Knowledge","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Winnipeg","funders":"","keywords":"Marketing; Presentation (obstetrics); Marketing research; Marketing mix; Business; Marketing science; Marketing management; Digital marketing; Relationship marketing; Medicine","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006309151,0.0005123819,0.0008098882,0.001694144,0.004714482,0.01735018,0.00088254,0.006309367,0.007761836],"category_scores_gemma":[0.00989242,0.0003932418,0.0004598895,0.001966211,0.03272029,0.02096935,0.00282765,0.00630717,0.001551794],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004840482,"about_ca_system_score_gemma":0.005924626,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004027259,"about_ca_topic_score_gemma":0.003293147,"domain_scores_codex":[0.9910011,0.004329007,0.0003662878,0.0007657909,0.002560737,0.0009770386],"domain_scores_gemma":[0.9908679,0.005447499,0.0009995139,0.0007234677,0.001058084,0.0009034782],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00002453515,0.00004809929,0.0007075989,0.0003369495,0.00001111581,0.0001776563,0.006726226,0.00009945183,0.0002317831,0.9507626,0.01454924,0.02632487],"study_design_scores_gemma":[0.000008709557,0.0000316987,0.002766802,0.001609602,0.00001182405,0.0006617776,0.0156245,0.0001937931,0.0002599444,0.583192,0.3955918,0.00004748475],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.01847858,0.06251519,0.01138221,0.2654081,0.005206795,0.000116851,0.0001219624,0.0001117909,0.6366585],"genre_scores_gemma":[0.7774835,0.06061833,0.009782276,0.08679089,0.008730138,0.0003655762,0.0001778856,0.0001774207,0.05587395],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01735018,"threshold_uncertainty_score":0.03512031,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01990954221754453,"score_gpt":0.2559176009547736,"score_spread":0.2360080587372291,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}