{"id":"W3165537513","doi":"10.46290/cjok000014","title":"What Marketing Is and What Marketing Is Not","year":2021,"lang":"en","type":"article","venue":"Cascade Journal of Knowledge","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Winnipeg","funders":"","keywords":"Marketing; Presentation (obstetrics); Marketing research; Marketing mix; Business; Marketing science; Marketing management; Digital marketing; Relationship marketing; Medicine","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","scholarly_communication"],"consensus_categories":[],"category_scores_codex":[0.003695353,0.0002960616,0.0004800523,0.0002943491,0.0003526373,0.004038186,0.0002745404,0.0001447099,0.0007169204],"category_scores_gemma":[0.001669971,0.0002689497,0.0002374794,0.0004844474,0.00009532954,0.006473928,0.0002929736,0.0004999639,0.00005960847],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004723663,"about_ca_system_score_gemma":0.0001121163,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000005912379,"about_ca_topic_score_gemma":0.00001065894,"domain_scores_codex":[0.9980009,0.0001177197,0.0007384735,0.0003450919,0.0003638194,0.000433968],"domain_scores_gemma":[0.9974834,0.000694942,0.0006968461,0.0002324459,0.0008341947,0.00005813467],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0009457073,0.0002962009,0.008588693,0.004998134,0.0004464697,0.0009350017,0.002826344,0.000009724566,0.01057513,0.0007738663,0.1560271,0.8135777],"study_design_scores_gemma":[0.002772914,0.00003450993,0.05507609,0.02088854,0.0005542414,0.001152251,0.03244919,0.002794375,0.005943735,0.001211207,0.8758408,0.00128211],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9141711,0.05366324,0.00005066181,0.007994331,0.003688365,0.00008273835,0.000001113308,0.00005057261,0.02029786],"genre_scores_gemma":[0.9593624,0.02027478,0.0009549052,0.006348548,0.006296248,0.000002738719,0.000004287013,0.00009902543,0.006657097],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8122956,"threshold_uncertainty_score":0.9999763,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01990954221754453,"score_gpt":0.2559176009547736,"score_spread":0.2360080587372291,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}