{"id":"W3172145532","doi":"10.1108/tcj-10-2020-0146","title":"Why this realtor®? Branding at Boyes Group Realty Inc. version: 2020-10-07","year":2021,"lang":"en","type":"article","venue":"The CASE Journal","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Saskatchewan","funders":"","keywords":"Marketing; Brand management; Brand extension; Brand equity; Brand identity; Business; Value proposition; Advertising; Market segmentation","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.0006774721,0.000220121,0.0001387409,0.0006482095,0.0016524,0.003194263,0.0005871514,0.001396934,0.3416918],"category_scores_gemma":[0.002053757,0.0002224414,0.0001530042,0.0007035388,0.0007117755,0.003277726,0.001546488,0.001235396,0.09509631],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001403131,"about_ca_system_score_gemma":0.001130625,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00687531,"about_ca_topic_score_gemma":0.0114595,"domain_scores_codex":[0.9994692,0.00007251479,0.00002057739,0.00006505864,0.0002951376,0.00007747878],"domain_scores_gemma":[0.9992417,0.0001286992,0.00007561944,0.00009027498,0.0002144874,0.0002491241],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00007903975,0.0001506168,0.002273,0.0001488348,0.000001989071,0.001654038,0.003916173,0.0001569389,0.001231807,0.02190458,0.8249556,0.1435274],"study_design_scores_gemma":[0.000004795669,0.0000240947,0.001038266,0.00007419802,6.59154e-7,0.0005428081,0.001076626,0.0001007842,0.0002919103,0.0005264135,0.996313,0.000006388596],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.02145963,0.001619202,0.001582511,0.01391201,0.001126816,0.0001980488,0.001055561,0.00101566,0.9580305],"genre_scores_gemma":[0.03796103,0.0008866073,0.001418248,0.0007335129,0.0001124665,0.00006602232,0.0004278169,0.0002232237,0.958171],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.3416918,"threshold_uncertainty_score":0.9389967,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03090385732164889,"score_gpt":0.2586102191991896,"score_spread":0.2277063618775407,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}