{"id":"W3172223529","doi":"10.2139/ssrn.3484520","title":"Online Brand Networks: A New Approach to Brand Positioning","year":2019,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":false,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Brand management; Business; Brand equity; Advertising; Brand awareness; Marketing; Brand extension; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001327842,0.0007155525,0.0004838689,0.004328184,0.001514299,0.009166833,0.001530515,0.002194825,0.01498353],"category_scores_gemma":[0.004967404,0.0004032816,0.0005877867,0.004489198,0.003430431,0.02137995,0.003708773,0.001860469,0.002291159],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00132117,"about_ca_system_score_gemma":0.0008797885,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0009709746,"about_ca_topic_score_gemma":0.001752584,"domain_scores_codex":[0.9982445,0.0006283788,0.00005942887,0.0003573553,0.000635183,0.00007518333],"domain_scores_gemma":[0.9963547,0.002037707,0.0003525084,0.0006283129,0.000376158,0.0002506044],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00004250389,0.0001129195,0.002915325,0.0001683475,0.00002911513,0.000111536,0.002078232,0.001302015,0.00167812,0.8149158,0.005758977,0.1708871],"study_design_scores_gemma":[0.00002393187,0.0001037966,0.003127311,0.0002413587,0.00007817005,0.0006979498,0.003589174,0.0336104,0.001831635,0.8105674,0.1460719,0.00005703129],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"methods","genre_gemma":"empirical","genre_scores_codex":[0.05622963,0.005629323,0.5550909,0.01094099,0.002346704,0.0002043447,0.000694881,0.0006926553,0.3681705],"genre_scores_gemma":[0.6931706,0.00631829,0.2241742,0.001749864,0.004111681,0.0004520824,0.0003987536,0.0002829181,0.0693416],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01498353,"threshold_uncertainty_score":0.05012494,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.00934150741081025,"score_gpt":0.2645874599421009,"score_spread":0.2552459525312906,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}