{"id":"W3174459429","doi":"","title":"Creatividad y \"data\", herramientas indispensables para el CMO: Collision Conf 2021","year":2021,"lang":"es","type":"article","venue":"Ipmark: Información de publicidad y marketing","topic":"Communication and COVID-19 Impact","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Humanities; Art","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.008570283,0.000781632,0.0003969167,0.001793985,0.01218735,0.02415651,0.001368908,0.005384639,0.05653752],"category_scores_gemma":[0.02152788,0.0007150113,0.0003235068,0.002955006,0.01161346,0.01225191,0.009279969,0.007864542,0.01512026],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.01412301,"about_ca_system_score_gemma":0.03056049,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.1699066,"about_ca_topic_score_gemma":0.2667014,"domain_scores_codex":[0.99138,0.001985452,0.0002378414,0.0005979495,0.004414511,0.001384093],"domain_scores_gemma":[0.9830839,0.003631177,0.0007447551,0.001594466,0.006409915,0.004535777],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00005368333,0.00001641976,0.00058958,0.00008220699,0.000002331255,0.0001375579,0.007219425,0.00003894554,0.0003629212,0.09349476,0.8593016,0.03870051],"study_design_scores_gemma":[0.000002361254,0.000003390678,0.0002949077,0.00005908778,8.248838e-7,0.00004000303,0.00226662,0.00002776791,0.00008215474,0.00216806,0.9950457,0.000009330749],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.006015694,0.01022733,0.007004641,0.361844,0.01780654,0.0001532198,0.001327663,0.001105258,0.5945156],"genre_scores_gemma":[0.08094171,0.008783674,0.006165669,0.03746172,0.006554219,0.0001898209,0.001289025,0.001778061,0.8568361],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.1699066,"threshold_uncertainty_score":0.3378353,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06537065392105043,"score_gpt":0.403156926754461,"score_spread":0.3377862728334106,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}