{"id":"W3179463522","doi":"10.5539/ibr.v14n8p42","title":"Consumer Purchasing Decision Improvement Model through Brand Image, Religiosity, Brand Ambassador and Brand Awareness","year":2021,"lang":"en","type":"article","venue":"International Business Research","topic":"Consumer Behavior and Marketing Influence","field":"Business, Management and Accounting","cited_by":12,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Purchasing; Brand awareness; Brand management; Brand equity; Business; Marketing; Purchasing decision; Advertising; Brand extension","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0007977965,0.0005697659,0.0002564845,0.0007081885,0.0003395843,0.001315341,0.0003879241,0.000471916,0.007032796],"category_scores_gemma":[0.001523577,0.0002033312,0.0005707328,0.0005002563,0.0003518984,0.0007246759,0.0004238569,0.0007972444,0.0004065014],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00103109,"about_ca_system_score_gemma":0.001299869,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004892732,"about_ca_topic_score_gemma":0.005099615,"domain_scores_codex":[0.9996997,0.0001335534,0.00001659502,0.00005225006,0.00005247388,0.0000455093],"domain_scores_gemma":[0.9990997,0.0005453876,0.0001096842,0.00002350776,0.000124164,0.00009751553],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"simulation_or_modeling","study_design_scores_codex":[0.001360037,0.004862265,0.7038404,0.0004426034,0.0008082865,0.0009861151,0.003638041,0.07491662,0.002997017,0.03116454,0.005397905,0.1695863],"study_design_scores_gemma":[0.0002314695,0.002368437,0.3344462,0.0003213765,0.001359154,0.0005465498,0.003911157,0.6253294,0.002124719,0.02167962,0.007590224,0.00009167452],"study_design_candidate":"simulation_or_modeling","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9517102,0.0004696872,0.01986131,0.001328139,0.00004220458,0.0002251509,0.0002205885,0.0001129526,0.02602962],"genre_scores_gemma":[0.9932613,0.0001829842,0.003763478,0.00004691592,0.000008951165,0.00008350937,0.00009537151,0.000004181685,0.002553298],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007032796,"threshold_uncertainty_score":0.02352703,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06359983210841803,"score_gpt":0.3704684953380438,"score_spread":0.3068686632296257,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}