{"id":"W3179463522","doi":"10.5539/ibr.v14n8p42","title":"Consumer Purchasing Decision Improvement Model through Brand Image, Religiosity, Brand Ambassador and Brand Awareness","year":2021,"lang":"en","type":"article","venue":"International Business Research","topic":"Consumer Behavior and Marketing Influence","field":"Business, Management and Accounting","cited_by":12,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Purchasing; Brand awareness; Brand management; Brand equity; Business; Marketing; Purchasing decision; Advertising; Brand extension","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","scholarly_communication"],"consensus_categories":[],"category_scores_codex":[0.001239845,0.0002739075,0.0003021182,0.0004367165,0.0006220693,0.00175667,0.0005361785,0.0001249493,0.0003457264],"category_scores_gemma":[0.001551653,0.0002666877,0.00008321934,0.0009259142,0.0003510314,0.001983496,0.001411376,0.0004040422,0.00009788739],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009995243,"about_ca_system_score_gemma":0.0002513117,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002171905,"about_ca_topic_score_gemma":0.0003912496,"domain_scores_codex":[0.9966769,0.00004277151,0.0004900385,0.0007863485,0.001454492,0.0005494442],"domain_scores_gemma":[0.994964,0.0004209169,0.0001362999,0.0004233762,0.004013269,0.00004214788],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.002553013,0.00128289,0.4919659,0.001364627,0.0003375607,0.0008932768,0.0003255571,0.0009901086,0.2411408,0.005003397,0.0288438,0.2252991],"study_design_scores_gemma":[0.01164237,0.00002836773,0.764731,0.002125937,0.0002431035,0.0001955855,0.0004374915,0.03731916,0.01042166,0.04656541,0.124322,0.001967924],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9737964,0.000540397,0.01183036,0.00351143,0.0007926329,0.0003768786,0.00003056034,0.00009223998,0.009029103],"genre_scores_gemma":[0.9950514,0.0006340932,0.001872461,0.0007541266,0.0004555774,0.00006304606,0.00009603777,0.00005172919,0.001021515],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2727651,"threshold_uncertainty_score":0.9999785,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06359983210841803,"score_gpt":0.3704684953380438,"score_spread":0.3068686632296257,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}