{"id":"W3184086592","doi":"10.3982/ecta17674","title":"TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands","year":2021,"lang":"en","type":"article","venue":"Econometrica","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":144,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Profitability index; Advertising; Margin (machine learning); Schedule; Econometrics; Investment (military); Distribution (mathematics); Economics; Gross margin; Return on investment; Business; Mathematics; Computer science; Microeconomics; Production (economics)","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002426097,0.0003651544,0.0005079306,0.001914519,0.0003674878,0.001082321,0.0005801697,0.0005576225,0.006887928],"category_scores_gemma":[0.01031228,0.0002912645,0.001602513,0.001721939,0.0005827625,0.0007747857,0.0008661622,0.0007293948,0.001232436],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005390512,"about_ca_system_score_gemma":0.0003146977,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01838824,"about_ca_topic_score_gemma":0.01119216,"domain_scores_codex":[0.9991886,0.000252924,0.00004282947,0.0002022732,0.0001842553,0.000129017],"domain_scores_gemma":[0.9885091,0.008779011,0.0009952226,0.001014425,0.0003938699,0.0003083432],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0004843614,0.0004288037,0.9650203,0.00006935278,0.001068255,0.0001750311,0.0005045592,0.01077333,0.0007203071,0.0008211511,0.0009893983,0.01894501],"study_design_scores_gemma":[0.00003657126,0.0002590059,0.9851667,0.00001643414,0.0004313975,0.0001189382,0.0005732966,0.01072917,0.0005092869,0.001135598,0.001003698,0.00001993631],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9961125,0.0001451115,0.000902635,0.00003194344,0.000002465804,0.00002207708,0.0007348704,0.00002220453,0.002026195],"genre_scores_gemma":[0.9974211,0.0000839421,0.0003784689,0.00001491565,0.000007456681,0.00001437069,0.001491343,0.00001360826,0.0005746635],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01838824,"threshold_uncertainty_score":0.03656244,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02118565695341809,"score_gpt":0.2322784884996071,"score_spread":0.211092831546189,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}