{"id":"W3184322071","doi":"10.1057/s41270-021-00122-x","title":"Is my cross-promotion profitable? Evaluation of game-to-game cannibalization in free-to-play mobile games","year":2021,"lang":"en","type":"article","venue":"Journal of Marketing Analytics","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":false,"ca_institutions":"HEC Montréal","funders":"Natural Sciences and Engineering Research Council of Canada","keywords":"Cannibalization; Revenue; Context (archaeology); Advertising; Promotion (chess); Order (exchange); Business; Revenue model; Quality (philosophy); Marketing; Computer science; Microeconomics; Economics; Finance; Political science; Geography","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01088397,0.0001691296,0.0003687732,0.0007881889,0.00005659607,0.0002737681,0.0002591343,0.00009127425,0.0006948416],"category_scores_gemma":[0.005468619,0.0001742217,0.0001443239,0.001571612,0.00002551429,0.0006702155,0.0001606856,0.0002283954,0.0000102212],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001580144,"about_ca_system_score_gemma":0.0002162543,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001511168,"about_ca_topic_score_gemma":0.0001821078,"domain_scores_codex":[0.9972528,0.0002322417,0.000974543,0.0002386411,0.001024334,0.0002774094],"domain_scores_gemma":[0.9958169,0.0002077651,0.0008019115,0.0002977978,0.002836132,0.00003944375],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0003147704,0.0002853709,0.9118433,0.0004192063,0.00007881004,0.00003666217,0.0005932581,0.02343782,0.003076039,0.00002316032,0.008058329,0.0518333],"study_design_scores_gemma":[0.001840769,0.00005436692,0.9215392,0.001428836,0.0007357713,0.00002244978,0.0008734142,0.06187767,0.001358733,0.0004087116,0.00949517,0.0003649044],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9945738,0.0005017481,0.0008848265,0.0009365072,0.0005584714,0.0002753193,0.000005657225,0.00001272217,0.002250898],"genre_scores_gemma":[0.9979746,0.0000408719,0.0005608664,0.0002950723,0.0005043213,0.000008442024,0.000009371619,0.00002715535,0.0005792382],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.05146839,"threshold_uncertainty_score":0.7608028,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04106036426240313,"score_gpt":0.3251965209157905,"score_spread":0.2841361566533874,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}