{"id":"W3188200422","doi":"10.1002/9781118611463.wbielsi137","title":"Advertising Discourse","year":2015,"lang":"en","type":"other","venue":"The International Encyclopedia of Language and Social Interaction","topic":"Digital Communication and Language","field":"Computer Science","cited_by":71,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Advertising; Product (mathematics); Style (visual arts); Ideology; Target audience; Marketing; Sociology; Business; Political science; Politics; Art; Visual arts","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003405075,0.0008044108,0.0003409006,0.002726567,0.005283689,0.01620644,0.0009224473,0.002236598,0.0322513],"category_scores_gemma":[0.008105928,0.0002341626,0.0002975363,0.002991065,0.006843917,0.009767619,0.004243602,0.002000332,0.008651761],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004901364,"about_ca_system_score_gemma":0.002505456,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003304815,"about_ca_topic_score_gemma":0.001665671,"domain_scores_codex":[0.9959715,0.002111113,0.0001959113,0.0005193903,0.0009091026,0.0002929406],"domain_scores_gemma":[0.9964995,0.001968652,0.00027273,0.0004150099,0.0006015847,0.0002424961],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002974939,0.00002076506,0.0003233024,0.0001482653,0.000004713133,0.0002047879,0.06932978,0.00007254204,0.0003560939,0.8454263,0.04215069,0.04193305],"study_design_scores_gemma":[0.000004585775,0.000006251291,0.0002611207,0.0002780695,0.000004372403,0.0001656772,0.01170828,0.0001310711,0.0002825478,0.04706256,0.9400877,0.000007770143],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.005632143,0.004098884,0.002041776,0.006267248,0.000404544,0.00002607347,0.0001202389,0.00006044608,0.9813486],"genre_scores_gemma":[0.5472842,0.01136632,0.003149725,0.004320951,0.001532302,0.0001346482,0.000568828,0.0003322358,0.4313107],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.0322513,"threshold_uncertainty_score":0.1078913,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01504938995480841,"score_gpt":0.3158047712568798,"score_spread":0.3007553813020714,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}