{"id":"W3188200422","doi":"10.1002/9781118611463.wbielsi137","title":"Advertising Discourse","year":2015,"lang":"en","type":"other","venue":"The International Encyclopedia of Language and Social Interaction","topic":"Digital Communication and Language","field":"Computer Science","cited_by":71,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Advertising; Product (mathematics); Style (visual arts); Ideology; Target audience; Marketing; Sociology; Business; Political science; Politics; Art; Visual arts","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0001344867,0.0001070257,0.0001291633,0.0001079921,0.00003707906,0.0000852385,0.0007346209,0.0000698993,0.0002309711],"category_scores_gemma":[0.00004003047,0.00007906917,0.00004933628,0.00006731829,0.00006554307,0.0002429388,0.0002804389,0.0001577056,0.00002880021],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003243852,"about_ca_system_score_gemma":0.00003918853,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0006062432,"about_ca_topic_score_gemma":0.0003095035,"domain_scores_codex":[0.9993177,0.00004535731,0.0001618712,0.0001341298,0.0002646415,0.00007630097],"domain_scores_gemma":[0.9994095,0.0000517568,0.000228211,0.0002354767,0.00005142544,0.00002364091],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001903954,0.000103546,0.00001198992,0.00003020153,0.000175098,0.00001640734,0.02835969,0.000001197814,0.00009381081,0.04645893,0.7851716,0.1395585],"study_design_scores_gemma":[0.0001246383,0.00001255462,0.00002078208,0.00005753435,0.00001158343,0.00001029482,0.003888612,0.0001616046,0.00002124953,0.0002808228,0.9953053,0.0001050433],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.0004668834,0.0006108605,0.0007106857,0.00150448,0.0005394236,0.0000777502,0.00002924213,0.00008483876,0.9959759],"genre_scores_gemma":[0.09357405,0.0004434589,0.0006580295,0.0005561906,0.0006116403,0.00001213452,0.0001572069,0.00008291232,0.9039044],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.2101336,"threshold_uncertainty_score":0.3224347,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01504938995480841,"score_gpt":0.3158047712568798,"score_spread":0.3007553813020714,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}