{"id":"W3190667226","doi":"10.1002/9781444316568.wiem02006","title":"Motivation Research","year":2010,"lang":"en","type":"other","venue":"Wiley International Encyclopedia of Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"","keywords":"Psychology; Metaphor; Subconscious; Purchasing; Consumer research; Projective test; Social psychology; Sentence; Advertising; Marketing; Psychoanalysis; Computer science; Linguistics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.00219688,0.0001838063,0.0001929293,0.001302947,0.00008435619,0.000154906,0.0005799053,0.0002649439,0.02116607],"category_scores_gemma":[0.002636208,0.0001954979,0.00009654397,0.0003194342,0.0001244928,0.0002844683,0.0002209008,0.0005129057,0.0007335197],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002972835,"about_ca_system_score_gemma":0.00003992703,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0007993652,"about_ca_topic_score_gemma":0.0002747819,"domain_scores_codex":[0.9981216,0.0000603688,0.0004203459,0.0003681815,0.0008254363,0.0002040258],"domain_scores_gemma":[0.9982837,0.0003062502,0.0005537252,0.0003245566,0.0005189066,0.00001282298],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00005923109,0.0000926699,0.01838209,0.0001867099,0.0000404403,0.000002375149,0.000012248,3.091558e-7,0.0003697806,0.001078557,0.7558826,0.223893],"study_design_scores_gemma":[0.0002239886,6.480262e-7,0.04683695,0.0004615667,0.00002742223,9.028203e-7,0.00003929227,0.00006021856,0.000005307535,0.0002089744,0.9519598,0.000174963],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.006672404,0.0001622417,0.0000185779,0.0003735144,0.003672873,0.000298908,0.0000210766,0.0001630019,0.9886174],"genre_scores_gemma":[0.01826964,0.001512486,0.0004369503,0.0001250277,0.006094514,0.0001076713,0.0006165987,0.000358296,0.9724788],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.223718,"threshold_uncertainty_score":0.9797287,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0386329667288359,"score_gpt":0.3005228020360676,"score_spread":0.2618898353072316,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}