{"id":"W3196314924","doi":"10.1016/j.intmar.2021.06.001","title":"Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising","year":2021,"lang":"en","type":"article","venue":"Journal of Interactive Marketing","topic":"Misinformation and Its Impacts","field":"Social Sciences","cited_by":23,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"Social Sciences and Humanities Research Council of Canada","keywords":"Ephemeral key; Recall; Advertising; Popularity; Media content; Social media; Content (measure theory); Internet privacy; Psychology; Business; Social psychology; Computer science; Multimedia; World Wide Web; Cognitive psychology","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002263253,0.0002672582,0.0002438945,0.0006792393,0.0004870623,0.002259164,0.0004354668,0.000682961,0.004798274],"category_scores_gemma":[0.02049799,0.0001911105,0.0002597044,0.0004505432,0.0008982791,0.002500464,0.00113496,0.0010588,0.000404782],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003610895,"about_ca_system_score_gemma":0.000416536,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00083999,"about_ca_topic_score_gemma":0.001514838,"domain_scores_codex":[0.9987556,0.000628953,0.00007026224,0.0001516818,0.000315154,0.00007835779],"domain_scores_gemma":[0.9762658,0.01752566,0.003047518,0.001980038,0.0006723037,0.0005086213],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.004726049,0.005022689,0.2206974,0.002576365,0.0006945349,0.0007966884,0.05092997,0.001215217,0.05218045,0.02205321,0.005227125,0.6338802],"study_design_scores_gemma":[0.0006706338,0.01156875,0.8057894,0.001920761,0.002476452,0.002979025,0.02948937,0.007247265,0.04695395,0.02809551,0.06249448,0.0003142951],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9755107,0.00127554,0.002834315,0.0007983783,0.00004843928,0.00005292239,0.00007642418,0.00007771664,0.01932559],"genre_scores_gemma":[0.9925703,0.0006540525,0.004319945,0.0003025502,0.00006958261,0.00003223507,0.00005051825,0.00002475889,0.001976052],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004798274,"threshold_uncertainty_score":0.01605177,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02194448023884201,"score_gpt":0.3486643095559426,"score_spread":0.3267198293171006,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}