{"id":"W3207747970","doi":"","title":"Brand Extensions: The Role of Target Category Competition and Dominant Brand","year":2005,"lang":"en","type":"article","venue":"Carleton University's Institutional Repository (MacOdrum Library, Carleton University)","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Acadia University","funders":"","keywords":"Brand extension; Competition (biology); Brand management; Advertising; Corporate branding; Brand awareness; Business; Marketing; Brand equity","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.008535924,0.0004328942,0.0004393956,0.0007560228,0.001096683,0.00351377,0.0005303134,0.0009558098,0.005961012],"category_scores_gemma":[0.05039025,0.0003230362,0.0002387843,0.0004678453,0.002097964,0.004342893,0.001868872,0.001372856,0.0002443346],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001461065,"about_ca_system_score_gemma":0.00142811,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002617529,"about_ca_topic_score_gemma":0.003674385,"domain_scores_codex":[0.9942813,0.002715769,0.000186089,0.0006568147,0.001872607,0.0002874245],"domain_scores_gemma":[0.9389685,0.04846644,0.005087363,0.002112703,0.003167696,0.002197283],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.03154383,0.01124658,0.4192171,0.001131436,0.0002920018,0.0009931279,0.07072787,0.003941331,0.1173768,0.08944635,0.001691374,0.2523921],"study_design_scores_gemma":[0.0006590122,0.011216,0.8536326,0.0004061793,0.0003448123,0.001203716,0.02783444,0.01643487,0.0219728,0.05779297,0.008145309,0.0003573134],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9759891,0.0001436062,0.0009215234,0.0001099064,0.00001018724,0.0000453434,0.00001453342,0.000007355795,0.02275843],"genre_scores_gemma":[0.9979539,0.0000494782,0.00059867,0.00004180612,0.000006975612,0.00002182663,0.00001665126,0.00001240176,0.001298227],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.008535924,"threshold_uncertainty_score":0.04514283,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.006608090075602324,"score_gpt":0.1628082438751193,"score_spread":0.156200153799517,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}