{"id":"W3207747970","doi":"","title":"Brand Extensions: The Role of Target Category Competition and Dominant Brand","year":2005,"lang":"en","type":"article","venue":"Carleton University's Institutional Repository (MacOdrum Library, Carleton University)","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Acadia University","funders":"","keywords":"Brand extension; Competition (biology); Brand management; Advertising; Corporate branding; Brand awareness; Business; Marketing; Brand equity","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","sts"],"consensus_categories":[],"category_scores_codex":[0.000129409,0.0002605183,0.0002759334,0.0006950306,0.001324949,0.0001887755,0.000496013,0.0001559338,0.0002307159],"category_scores_gemma":[0.00001793024,0.0002621063,0.0001893741,0.0006843571,0.0007883389,0.003438532,0.0003528749,0.0002502595,0.00003645921],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001252077,"about_ca_system_score_gemma":0.0002145203,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000411848,"about_ca_topic_score_gemma":0.00004433507,"domain_scores_codex":[0.9985387,0.00007816339,0.000281964,0.0004830745,0.0003578583,0.0002602094],"domain_scores_gemma":[0.9989457,0.00008183277,0.0003127104,0.0003649316,0.0002275175,0.00006727404],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.001592581,0.00058907,0.06027875,0.0002586015,0.0002833943,0.000432928,0.000421119,0.0009299336,0.07824282,0.8182907,0.007152016,0.03152813],"study_design_scores_gemma":[0.001703843,0.00001010908,0.04130691,0.0000907184,0.0003039633,0.00005254096,0.001857247,0.0008827082,0.005131612,0.0002892083,0.9479929,0.0003782999],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8826908,0.0009438548,0.0004254328,0.001067428,0.0006493618,0.0004630243,0.00004373898,0.0001765615,0.1135397],"genre_scores_gemma":[0.9914391,0.0002832216,0.0001165821,0.0002655979,0.0003291957,7.604511e-7,0.0001100316,0.00001809569,0.007437419],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9408408,"threshold_uncertainty_score":0.9999831,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.006608090075602324,"score_gpt":0.1628082438751193,"score_spread":0.156200153799517,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}