{"id":"W3207828887","doi":"10.23977/aetp.2021.56002","title":"A Study on English-Chinese Translation of Brand Names from the Perspective of Memetics-Taking Perfume Brand Names as an Example","year":2021,"lang":"en","type":"article","venue":"Advances in Educational Technology and Psychology","topic":"Language, Metaphor, and Cognition","field":"Psychology","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Memetics; Perspective (graphical); Advertising; Brand names; Brand management; Equivalence (formal languages); Marketing; Computer science; Business; Linguistics; Artificial intelligence; Philosophy","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002604784,0.0005457579,0.0003577982,0.0008916669,0.003638237,0.001781716,0.0005027266,0.0006646009,0.00367883],"category_scores_gemma":[0.00904274,0.000241322,0.0002971437,0.002231671,0.003287615,0.00402632,0.001180719,0.0014301,0.0003377361],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001960398,"about_ca_system_score_gemma":0.002191834,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.009440841,"about_ca_topic_score_gemma":0.01035768,"domain_scores_codex":[0.9982376,0.001014123,0.0001148342,0.0001779749,0.0002847005,0.0001708219],"domain_scores_gemma":[0.9962351,0.002709405,0.0002643338,0.000210026,0.000455995,0.0001251619],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00008708111,0.0001692105,0.009734083,0.0003122098,0.000009079686,0.001793914,0.9439045,0.00004571881,0.003441964,0.0165308,0.001549385,0.02242193],"study_design_scores_gemma":[0.00004779396,0.0003311056,0.06655722,0.0002343171,0.00006538461,0.001822163,0.8677932,0.0009705868,0.005795713,0.00370918,0.0526155,0.00005776516],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9721206,0.0004164694,0.001243985,0.0007432726,0.00008313401,0.00006539292,0.00002355917,0.000008128131,0.02529546],"genre_scores_gemma":[0.9933227,0.0005502327,0.0008574624,0.0003012239,0.00002081736,0.00004730593,0.00003693857,0.00001493095,0.004848476],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.009440841,"threshold_uncertainty_score":0.01877177,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02883486279893008,"score_gpt":0.3869146921603571,"score_spread":0.358079829361427,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}