{"id":"W3209622722","doi":"10.32920/ryerson.14664519.v1","title":"What drives meme virality? A quantitative study of meme shareability over social media","year":2021,"lang":"en","type":"preprint","venue":"","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Social media; The Internet; Advertising; Media studies; Sociology; World Wide Web; Computer science; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002851252,0.0002838525,0.0003164544,0.002382116,0.001027583,0.003232887,0.0004084673,0.0007587586,0.003431968],"category_scores_gemma":[0.04434504,0.0002032668,0.0002652857,0.002504845,0.001363186,0.00379672,0.00130049,0.0009548817,0.0005187189],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008935984,"about_ca_system_score_gemma":0.0003648665,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002329047,"about_ca_topic_score_gemma":0.002243276,"domain_scores_codex":[0.9980339,0.001025373,0.0001114619,0.0002413132,0.0004333682,0.000154463],"domain_scores_gemma":[0.9137706,0.0666498,0.01114115,0.002111929,0.004433251,0.001893235],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000426824,0.0005159308,0.8678672,0.0005465851,0.0002184237,0.0004390199,0.07283977,0.0007889576,0.007832457,0.006128616,0.001077167,0.04131894],"study_design_scores_gemma":[0.00001846526,0.0002772861,0.9402428,0.00009529567,0.00006579168,0.0002952183,0.04392092,0.004914635,0.001773005,0.003555432,0.004790513,0.00005072475],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9927092,0.0001173872,0.0007112964,0.0001998973,0.000006761579,0.00004223308,0.0002621953,0.00001038915,0.005940668],"genre_scores_gemma":[0.9988764,0.0000476491,0.0002889379,0.00001971407,0.00001344679,0.00003327176,0.0001210383,0.000008174119,0.0005913841],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003431968,"threshold_uncertainty_score":0.01507902,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.08990761617798947,"score_gpt":0.3907176002124035,"score_spread":0.3008099840344141,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}