{"id":"W3212488144","doi":"10.2139/ssrn.3913055","title":"Should You Change Your Ad Messaging or Execution? It Depends on Brand Age","year":2021,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":3,"is_retracted":false,"has_abstract":false,"ca_institutions":"Western University; University of Alberta; University of Waterloo","funders":"","keywords":"Business; Computer science; Internet privacy; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002463991,0.0002050734,0.0002365236,0.0006222972,0.0008575623,0.003267878,0.0003747538,0.0008836465,0.03336388],"category_scores_gemma":[0.01744454,0.0002674805,0.0003373548,0.0002817841,0.0005370007,0.002997065,0.000416168,0.001369941,0.0101296],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000469004,"about_ca_system_score_gemma":0.0004014164,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001733531,"about_ca_topic_score_gemma":0.003346657,"domain_scores_codex":[0.998601,0.0003622117,0.00008769963,0.0002222807,0.0004852038,0.0002415067],"domain_scores_gemma":[0.9868293,0.006112249,0.00179806,0.00105478,0.002533505,0.001671974],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.002389826,0.002710172,0.5087098,0.0002889831,0.000253918,0.0007296684,0.007871406,0.0003697659,0.02090194,0.01225673,0.02231235,0.4212054],"study_design_scores_gemma":[0.0001255814,0.0009387244,0.8739313,0.0002420383,0.0003566001,0.001761365,0.01487753,0.001656261,0.01024034,0.01384437,0.08186489,0.000161015],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7095408,0.001554082,0.002838837,0.00981511,0.00113745,0.00009797145,0.0004753987,0.0002015797,0.2743387],"genre_scores_gemma":[0.9640203,0.0006756617,0.001240237,0.001586568,0.0003621755,0.00001779877,0.0001179051,0.0001561563,0.03182316],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.03336388,"threshold_uncertainty_score":0.1116133,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07927762739873061,"score_gpt":0.3565548401271466,"score_spread":0.2772772127284159,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}