{"id":"W3214786955","doi":"10.32749/nucleodoconhecimento.com.br/administracao/captacao-de-clientes","title":"Proposta de utilização do marketing digital para captação de clientes no ascendimento da e-commerce no ramo erótico em 2021: estudo de caso na Hot Secrets","year":2021,"lang":"pt","type":"article","venue":"Revista Científica Multidisciplinar Núcleo do Conhecimento","topic":"Business and Management Studies","field":"Decision Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Workplace Health, Safety and Compensation Commission","funders":"","keywords":"Business; Digital marketing; Humanities; Marketing; Political science; Philosophy","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.005213714,0.0005294326,0.0004917617,0.003471223,0.005920454,0.01548655,0.001964747,0.002205568,0.01552941],"category_scores_gemma":[0.01417347,0.0006469381,0.0005031727,0.003916961,0.004821078,0.01130059,0.006371007,0.001953641,0.003355317],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.005298484,"about_ca_system_score_gemma":0.00444669,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01079701,"about_ca_topic_score_gemma":0.01440884,"domain_scores_codex":[0.9943605,0.002227236,0.0002966056,0.0006662552,0.001893673,0.0005557639],"domain_scores_gemma":[0.9889947,0.005779649,0.001337224,0.000945528,0.00209413,0.0008489439],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0003507897,0.0007484195,0.1268608,0.001121543,0.00005418948,0.002421428,0.5252316,0.0005251211,0.007084428,0.05043874,0.008553368,0.2766096],"study_design_scores_gemma":[0.00003594084,0.0004188365,0.09281262,0.0008231087,0.00009968221,0.001381858,0.6718259,0.003491008,0.005004407,0.01261891,0.2113387,0.000149003],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.824611,0.001170374,0.007059751,0.00370181,0.000110149,0.000418371,0.0002931385,0.0001921869,0.1624431],"genre_scores_gemma":[0.9677457,0.0009783405,0.005228356,0.0004284721,0.00003113545,0.0001663458,0.0001063305,0.00007887112,0.02523654],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01552941,"threshold_uncertainty_score":0.05195111,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06114118292798987,"score_gpt":0.3557641780502137,"score_spread":0.2946229951222238,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}