{"id":"W3214786955","doi":"10.32749/nucleodoconhecimento.com.br/administracao/captacao-de-clientes","title":"Proposta de utilização do marketing digital para captação de clientes no ascendimento da e-commerce no ramo erótico em 2021: estudo de caso na Hot Secrets","year":2021,"lang":"pt","type":"article","venue":"Revista Científica Multidisciplinar Núcleo do Conhecimento","topic":"Business and Management Studies","field":"Decision Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Workplace Health, Safety and Compensation Commission","funders":"","keywords":"Business; Digital marketing; Humanities; Marketing; Political science; Philosophy","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","sts","scholarly_communication","insufficient_payload"],"consensus_categories":["metaepi_narrow","insufficient_payload"],"category_scores_codex":[0.009017535,0.001868462,0.002343199,0.0007264997,0.002864679,0.009384244,0.002835739,0.0005451195,0.004505806],"category_scores_gemma":[0.007027322,0.001747129,0.001224412,0.003190342,0.0007857798,0.0015773,0.006617328,0.001101593,0.00295558],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001585262,"about_ca_system_score_gemma":0.001156683,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00008460908,"about_ca_topic_score_gemma":0.00002783881,"domain_scores_codex":[0.9832845,0.002027103,0.003159299,0.004033949,0.003668806,0.003826312],"domain_scores_gemma":[0.9886464,0.002345344,0.001729502,0.003326232,0.002440517,0.00151194],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.006126481,0.0140461,0.4169583,0.00529887,0.004664512,0.00655556,0.06928544,0.0005992478,0.02412643,0.005871235,0.08278859,0.3636792],"study_design_scores_gemma":[0.01438014,0.001486772,0.1083291,0.009373096,0.003062086,0.0005113722,0.1585571,0.1402734,0.00198436,0.0004957608,0.5530318,0.008515039],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9066373,0.03368393,0.03056335,0.005224758,0.003588265,0.005864581,0.001336006,0.0004870468,0.01261481],"genre_scores_gemma":[0.9630736,0.003239888,0.002900543,0.0004761592,0.0003566219,0.0002616907,0.0002201271,0.0002472897,0.02922406],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4702432,"threshold_uncertainty_score":0.999406,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06114118292798987,"score_gpt":0.3557641780502137,"score_spread":0.2946229951222238,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}