{"id":"W4205089200","doi":"10.1123/cssm.2020-0025","title":"Hey Alexa, Launch Twitch: Using Sport Sponsorship to Drive Business Development","year":2021,"lang":"en","type":"article","venue":"Case Studies in Sport Management","topic":"Digital Games and Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Brock University","funders":"","keywords":"Popularity; Business plan; Plan (archaeology); Appeal; Business; Amazon rainforest; Marketing; Advertising; Business model; Middle East; Value (mathematics); Political science; Computer science; Geography","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001757706,0.0005070248,0.0001915852,0.001212163,0.009864045,0.007015355,0.001103021,0.00204634,0.01673806],"category_scores_gemma":[0.003489959,0.0002793395,0.000401517,0.0008822142,0.003348079,0.006075063,0.005140991,0.002511927,0.003283969],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002725802,"about_ca_system_score_gemma":0.002582063,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005889315,"about_ca_topic_score_gemma":0.02974393,"domain_scores_codex":[0.9976399,0.001306701,0.0000472118,0.0001717562,0.000299927,0.0005345058],"domain_scores_gemma":[0.9974352,0.0005358574,0.000204699,0.0001031949,0.0002032638,0.001517908],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0002432646,0.00273971,0.0448405,0.0006685488,0.00004224854,0.02657186,0.4411274,0.0008151238,0.00499382,0.1420721,0.1598895,0.1759958],"study_design_scores_gemma":[0.00003181408,0.0003366107,0.00538417,0.000214629,0.00001625134,0.003367039,0.3410764,0.001105639,0.001214481,0.004783375,0.6424244,0.00004514057],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.5722093,0.0009720892,0.01140153,0.02395233,0.0009144631,0.0006026824,0.0001910358,0.0003765931,0.38938],"genre_scores_gemma":[0.8484442,0.001016229,0.01099953,0.001541828,0.0001550656,0.0002703203,0.0001473136,0.0001489757,0.1372767],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01673806,"threshold_uncertainty_score":0.05599439,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09364264833404348,"score_gpt":0.3690289679424496,"score_spread":0.2753863196084061,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}