{"id":"W4205431940","doi":"10.5539/ass.v18n1p23","title":"Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements","year":2021,"lang":"en","type":"article","venue":"Asian Social Science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Universiti Putra Malaysia","keywords":"Intrusiveness; Psychology; Moderation; Theory of planned behavior; Structural equation modeling; Social psychology; Reputation; Social media; Advertising; Control (management); Business","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.000784595,0.0002051289,0.000126957,0.0003934158,0.000285322,0.001097849,0.0001372326,0.0002630203,0.002103959],"category_scores_gemma":[0.003521879,0.000138656,0.0002610815,0.0002339475,0.0002698671,0.0005085786,0.0004764866,0.000470885,0.0001894656],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002261446,"about_ca_system_score_gemma":0.0003094091,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002086058,"about_ca_topic_score_gemma":0.003550753,"domain_scores_codex":[0.9995967,0.0001444548,0.00003907955,0.00005133218,0.0001011566,0.00006736147],"domain_scores_gemma":[0.9967957,0.001114965,0.001344372,0.0001472408,0.0003033708,0.0002943218],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00006826154,0.000231543,0.9786421,0.00005081502,0.00005642498,0.0001832034,0.00477915,0.0001017162,0.00214319,0.000272622,0.00009641827,0.0133746],"study_design_scores_gemma":[0.000001993695,0.0001124004,0.9924613,0.00002039724,0.00003714308,0.0001263565,0.005385879,0.0006179772,0.0005447537,0.0001302513,0.0005522735,0.000009354298],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9987692,0.00004211928,0.0001113277,0.00003890907,0.000001853261,0.000006320667,0.00002176455,0.000001743243,0.001006675],"genre_scores_gemma":[0.9992065,0.00006038397,0.0002126868,0.00001651684,0.000003191364,0.000004664827,0.00003201239,0.000001323348,0.000462783],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.002103959,"threshold_uncertainty_score":0.007038414,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0208415560739579,"score_gpt":0.3178028673341323,"score_spread":0.2969613112601744,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}