{"id":"W4205643670","doi":"10.2196/29422","title":"Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing","year":2021,"lang":"en","type":"article","venue":"Journal of Medical Internet Research","topic":"Pharmaceutical industry and healthcare","field":"Pharmacology, Toxicology and Pharmaceutics","cited_by":68,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Saskatchewan","funders":"Social Sciences and Humanities Research Council of Canada; University of Colorado Boulder","keywords":"Influencer marketing; Marketing; Business; Direct marketing; Frontier; Advertising; Marketing management; Relationship marketing; Political science","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.021256,0.0005657552,0.0007748153,0.001946241,0.003246905,0.01567564,0.001243596,0.006996699,0.01697059],"category_scores_gemma":[0.03842676,0.0004010977,0.0007468602,0.001577919,0.01326059,0.01594931,0.005374661,0.007584032,0.002680462],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003076317,"about_ca_system_score_gemma":0.003610721,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0008187715,"about_ca_topic_score_gemma":0.001086797,"domain_scores_codex":[0.9729136,0.01996455,0.0006090157,0.001154722,0.004602558,0.0007555702],"domain_scores_gemma":[0.9375855,0.05019277,0.003407819,0.001879636,0.003176483,0.003757879],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0002470654,0.0005104967,0.0137582,0.001453417,0.00009321712,0.001022138,0.02295572,0.0002419365,0.0007845141,0.4563251,0.03985819,0.46275],"study_design_scores_gemma":[0.0001378718,0.0009220302,0.008090273,0.002774863,0.0001342549,0.003266692,0.02378396,0.001988381,0.001605609,0.3789698,0.5781993,0.0001269432],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.04214152,0.08260232,0.03669781,0.5879128,0.004150245,0.0003647718,0.0001103791,0.0003435359,0.2456766],"genre_scores_gemma":[0.7844848,0.06524436,0.01965881,0.08565145,0.01734452,0.0004027215,0.0000731587,0.0002267007,0.02691355],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.021256,"threshold_uncertainty_score":0.1124138,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.5253559429304061,"score_gpt":0.6185392430612857,"score_spread":0.09318330013087961,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}