{"id":"W4206902815","doi":"10.5267/j.ijdns.2022.1.002","title":"The effect of social media marketing on purchase intention in fashion industry","year":2022,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":26,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Social media; Advertising; Brand awareness; Psychology; Test (biology); Reliability (semiconductor); Marketing; Sobel test; Validity; Business; Social psychology; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0185204,0.00004666632,0.0001013786,0.0001107458,0.0006786619,0.0001412253,0.001368771,0.00003202987,0.00001977305],"category_scores_gemma":[0.006025975,0.00003478265,0.00002881717,0.0004371026,0.0006220743,0.0004692155,0.0004429502,0.0004083703,2.648752e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001158603,"about_ca_system_score_gemma":0.0001854748,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001988336,"about_ca_topic_score_gemma":0.0001016757,"domain_scores_codex":[0.9975389,0.0006077524,0.0002776211,0.0001181135,0.001281245,0.0001763513],"domain_scores_gemma":[0.9971766,0.002226459,0.0003344825,0.0000723566,0.0001330279,0.00005700704],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.00139394,0.0000780925,0.09253203,0.000005115907,0.00003450476,0.00003919423,0.008729528,0.0001412605,0.0001033268,0.009207283,0.003796566,0.8839391],"study_design_scores_gemma":[0.005930375,0.001887393,0.6309845,0.001017504,0.00009365004,0.00009627398,0.1254049,0.003765167,0.0001314579,0.009472588,0.2204015,0.0008146482],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9919749,0.0000746788,0.000008861851,0.001964252,0.002111983,0.00005036331,0.00001697745,0.000002980877,0.00379499],"genre_scores_gemma":[0.9992105,0.00009463813,0.00002129273,0.00003950046,0.0005936101,0.000001557623,0.000003978091,0.000002289074,0.00003266653],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8831245,"threshold_uncertainty_score":0.7214091,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0262577072760613,"score_gpt":0.3417195729126676,"score_spread":0.3154618656366063,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}