{"id":"W4207043646","doi":"10.1111/poms.13670","title":"Strategic new product media planning under emergent channel substitution and synergy","year":2022,"lang":"en","type":"article","venue":"Production and Operations Management","topic":"Innovation Diffusion and Forecasting","field":"Decision Sciences","cited_by":3,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Leverage (statistics); Channel (broadcasting); Computer science; Strategic planning; Business; Marketing; Telecommunications","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.00144607,0.0001236768,0.0001235284,0.0004856192,0.001342575,0.000288865,0.0001412097,0.00001562566,0.0006823904],"category_scores_gemma":[0.0002140655,0.0001069621,0.00002171978,0.001049287,0.0000562298,0.000324594,0.0002603134,0.000131281,0.00001742641],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004683277,"about_ca_system_score_gemma":0.00003875577,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00002768035,"about_ca_topic_score_gemma":0.00004016961,"domain_scores_codex":[0.9979789,0.0001105998,0.0004406764,0.0006030702,0.0006998874,0.0001669086],"domain_scores_gemma":[0.9993827,0.0000219227,0.000093033,0.0002747826,0.000146824,0.00008074591],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00005075592,0.0001822221,0.0005081212,0.00001796652,0.00005245863,0.00000798391,0.003427681,0.3868351,0.000836739,0.5468493,0.01798995,0.04324174],"study_design_scores_gemma":[0.003125297,0.0004449945,0.04947902,0.0001036092,0.0002096037,0.0004157334,0.1403173,0.2908902,0.001421244,0.1500597,0.3614048,0.002128557],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.930171,0.001162479,0.02353831,0.02852518,0.004887769,0.001100835,0.000009702594,0.0001741134,0.0104306],"genre_scores_gemma":[0.9849377,0.00008068137,0.001015342,0.0004148798,0.0002612116,0.00007086772,0.00003153962,0.000008317387,0.01317947],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3967896,"threshold_uncertainty_score":0.9999576,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1719219224449141,"score_gpt":0.3458877108171703,"score_spread":0.1739657883722562,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}