{"id":"W4210601500","doi":"10.32920/19008986.v1","title":"The Role of Advertising Disclosure and Persuasion Knowledge in Travel Influencer Videos on Instagram","year":2022,"lang":"en","type":"preprint","venue":"","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University; Humber Polytechnic","funders":"","keywords":"Persuasion; Advertising; Influencer marketing; Context (archaeology); Psychology; Business; Marketing; Social psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002632186,0.0002048908,0.0003384236,0.0004584462,0.0004396786,0.001702286,0.0003392394,0.0005993853,0.00467383],"category_scores_gemma":[0.02951146,0.0002096869,0.000326111,0.000242128,0.0007187123,0.001312615,0.0008279652,0.001009188,0.0002287037],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005136988,"about_ca_system_score_gemma":0.0006428812,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002664821,"about_ca_topic_score_gemma":0.002386944,"domain_scores_codex":[0.9979959,0.001071693,0.0001013486,0.0002024665,0.0004169096,0.0002118386],"domain_scores_gemma":[0.9477057,0.04289896,0.006136098,0.001141182,0.0008200653,0.00129783],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.009566137,0.01242975,0.7345389,0.0006127596,0.0004155298,0.0007660459,0.03415725,0.001498595,0.03497087,0.003736478,0.0008018856,0.1665057],"study_design_scores_gemma":[0.00009474764,0.002392968,0.9787701,0.00007029017,0.0002848612,0.0002690169,0.005898394,0.003131667,0.006567157,0.00121462,0.001253176,0.00005291304],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9973742,0.00004856489,0.0001130958,0.00007656078,0.00000327766,0.00001054606,0.00001613201,0.000004113711,0.002353482],"genre_scores_gemma":[0.9988548,0.00004259711,0.0001457018,0.00002476737,0.000007096756,0.00001194709,0.00002797863,0.000003049007,0.0008819788],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.00467383,"threshold_uncertainty_score":0.01563555,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0129956363442077,"score_gpt":0.3115162325025851,"score_spread":0.2985205961583774,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}