{"id":"W4225727055","doi":"10.2139/ssrn.4065064","title":"The Promotional Effects of Live Streams by Twitch Influencers","year":2022,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":12,"is_retracted":false,"has_abstract":false,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Influencer marketing; Advertising; Business; Marketing; Marketing management; Relationship marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0005354022,0.0001920694,0.0001537799,0.0006612338,0.0004994127,0.001024787,0.0002152047,0.0003725484,0.01015114],"category_scores_gemma":[0.004122618,0.0001216814,0.0001892334,0.0003787587,0.0003477517,0.0005529675,0.0005947797,0.0004942759,0.0006577686],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002680984,"about_ca_system_score_gemma":0.0002940429,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005804439,"about_ca_topic_score_gemma":0.009700947,"domain_scores_codex":[0.9997293,0.0001053465,0.000009314355,0.00003080997,0.00006495368,0.00006029538],"domain_scores_gemma":[0.9975041,0.001135357,0.0003174774,0.0001351475,0.0001794831,0.0007285214],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0135788,0.008400147,0.6026432,0.0002606032,0.0001998848,0.0005767588,0.007249353,0.0005826888,0.04997222,0.004606018,0.002351071,0.3095792],"study_design_scores_gemma":[0.0002767165,0.005765622,0.9702933,0.00005881288,0.0002098091,0.0001910175,0.006316288,0.00187308,0.007199486,0.001142753,0.00663696,0.00003617745],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9890744,0.0001108407,0.00005889939,0.0001008111,0.00001530098,0.00001320025,0.00002846516,0.000006842873,0.0105912],"genre_scores_gemma":[0.9951702,0.000196698,0.00008350669,0.00003950197,0.00002753758,0.000006236931,0.00003474788,0.000006529456,0.004434962],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01015114,"threshold_uncertainty_score":0.03395897,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.004024288982944464,"score_gpt":0.2014455038894047,"score_spread":0.1974212149064602,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}