{"id":"W4226282584","doi":"10.5267/j.ijdns.2022.4.007","title":"The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement","year":2022,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":26,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Brand equity; Business; Brand awareness; Brand management; Marketing; Advertising; Brand engagement; Customer engagement; Structural equation modeling; Brand extension; Social media; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.000845407,0.0002323448,0.0001805256,0.0006325371,0.0005435235,0.001561636,0.000227049,0.0003949,0.005045699],"category_scores_gemma":[0.002529755,0.0001096221,0.0003307983,0.0004346962,0.0007344886,0.001003775,0.00125048,0.0005679208,0.0002278453],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0007380817,"about_ca_system_score_gemma":0.0007830686,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004189254,"about_ca_topic_score_gemma":0.007421045,"domain_scores_codex":[0.9994173,0.0002199358,0.00001612733,0.00006670315,0.0001282836,0.0001516204],"domain_scores_gemma":[0.9975241,0.001080712,0.0006298391,0.00009939135,0.0001959357,0.000469896],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001966498,0.0009179225,0.9461936,0.00007307607,0.0001110417,0.0003471236,0.005257611,0.000453521,0.002622362,0.0029877,0.0002479907,0.0405913],"study_design_scores_gemma":[0.000005084808,0.0002057389,0.9930108,0.00002178729,0.00004563723,0.0000685028,0.003890552,0.0006491101,0.0004883912,0.0006251421,0.0009820816,0.000007167651],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9917694,0.0001201665,0.0001229443,0.0001169632,0.000002415718,0.000008706789,0.00001549153,0.000002291656,0.007841546],"genre_scores_gemma":[0.9994247,0.00005528175,0.0000689214,0.00002148667,0.000004370101,0.000002673854,0.000008454808,7.171949e-7,0.0004134359],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005045699,"threshold_uncertainty_score":0.01687956,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0404872419765169,"score_gpt":0.3844828392767868,"score_spread":0.34399559730027,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}