{"id":"W4234630920","doi":"10.17722/ijme.v3i1.115","title":"The Effect of Bi-dimensionality of the Congruity on Consumer Responses","year":2014,"lang":"en","type":"article","venue":"International Journal of Management Excellence","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Brand equity; Advertising; Association (psychology); Structural equation modeling; Relevance (law); Brand image; Brand management; Marketing; Curse of dimensionality; Brand awareness; Business; Psychology; Mathematics; Political science; Statistics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01333095,0.0002582673,0.000521586,0.000775867,0.0008222883,0.002603007,0.0003396327,0.0007616948,0.004548665],"category_scores_gemma":[0.07386257,0.0002933021,0.0005984611,0.0006937254,0.001288243,0.001586699,0.003146782,0.001438078,0.0003060437],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0009237648,"about_ca_system_score_gemma":0.0008152587,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0009661585,"about_ca_topic_score_gemma":0.000846314,"domain_scores_codex":[0.9754441,0.01678387,0.001771138,0.00177202,0.003704842,0.0005240049],"domain_scores_gemma":[0.8159934,0.1494055,0.01730728,0.00997689,0.004402336,0.002914614],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.004559108,0.001296336,0.9038911,0.0003323515,0.0004174,0.0003795583,0.01333173,0.001090912,0.01660836,0.005414145,0.0005244639,0.05215451],"study_design_scores_gemma":[0.0001175004,0.001049333,0.9846777,0.00004471009,0.0001659103,0.0003072354,0.004521037,0.002817052,0.002108582,0.002523436,0.001598077,0.00006949213],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9942325,0.0000828734,0.001363388,0.0002708349,0.00001778268,0.00005851617,0.00004816141,0.00001605196,0.003909937],"genre_scores_gemma":[0.998635,0.00003427325,0.0009345026,0.00004845921,0.00001223863,0.0000510152,0.00005320087,0.000005056461,0.0002261344],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01333095,"threshold_uncertainty_score":0.07050163,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01031430806184624,"score_gpt":0.308481627536714,"score_spread":0.2981673194748677,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}