{"id":"W4238631610","doi":"10.22215/etd/2012-09732","title":"From Betty Crocker to the Geikko gekko : an information processing analysis of the role of the spokes-character in visual advertising","year":2012,"lang":"en","type":"dissertation","venue":"","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Canadian Heritage; Library and Archives Canada","funders":"","keywords":"Character (mathematics); Advertising; Art; Humanities; Political science; Business; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001188469,0.0003624572,0.0003620286,0.002034763,0.001441843,0.006288469,0.0005799253,0.0009449202,0.01196164],"category_scores_gemma":[0.007725907,0.0004936075,0.0005038019,0.001603963,0.002449529,0.006318225,0.001280856,0.002143752,0.00179508],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001527367,"about_ca_system_score_gemma":0.001389824,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01468882,"about_ca_topic_score_gemma":0.01723764,"domain_scores_codex":[0.9993888,0.0001291313,0.00002613887,0.0001426254,0.0002142988,0.00009895858],"domain_scores_gemma":[0.9973493,0.001656602,0.0001731014,0.0001875282,0.0004177886,0.0002156757],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"qualitative","study_design_scores_codex":[0.002794001,0.0005873115,0.04047281,0.0009326768,0.0001950656,0.002238654,0.04413045,0.003399275,0.01928454,0.2470652,0.06188352,0.5770166],"study_design_scores_gemma":[0.0001300349,0.000444568,0.2398395,0.00175929,0.0005537817,0.001876919,0.06067847,0.04300845,0.03016977,0.3185269,0.3025999,0.0004123876],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7796001,0.02223416,0.04561267,0.03065569,0.000915119,0.0002298051,0.0009173681,0.0002573174,0.1195777],"genre_scores_gemma":[0.9213108,0.006264545,0.01375479,0.001645745,0.0002343526,0.00004034123,0.0004637824,0.0003232691,0.05596224],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01468882,"threshold_uncertainty_score":0.0400157,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.009394750653138516,"score_gpt":0.2593352533190361,"score_spread":0.2499405026658976,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}