{"id":"W4239621197","doi":"10.22230/cjc.2013v38n2a2716","title":"Media and Advertising","year":2013,"lang":"en","type":"article","venue":"Canadian Journal of Communication","topic":"Digital Games and Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Carleton University","funders":"","keywords":"Advertising; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":true,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002580429,0.0008503182,0.0005985242,0.005137485,0.004869279,0.02974852,0.001052095,0.00538442,0.0714958],"category_scores_gemma":[0.01042547,0.0004444274,0.0004704063,0.00704447,0.0109435,0.01499661,0.005263276,0.003409341,0.01591838],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.005454609,"about_ca_system_score_gemma":0.003092097,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005781315,"about_ca_topic_score_gemma":0.004469725,"domain_scores_codex":[0.9945617,0.002175688,0.0002863115,0.0007050211,0.001635765,0.0006354098],"domain_scores_gemma":[0.9923982,0.003905808,0.0009100336,0.0009110765,0.001237032,0.0006379861],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00003663499,0.000030508,0.001038807,0.0002991256,0.00001367624,0.0001734605,0.002865889,0.00008073665,0.0001371417,0.7934008,0.1363533,0.06556989],"study_design_scores_gemma":[0.000004819513,0.000009425194,0.0006385146,0.0005462128,0.000007601156,0.0002256298,0.00137897,0.00004369731,0.00009230523,0.0348754,0.9621661,0.00001126964],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.002512726,0.03896064,0.000960803,0.03646735,0.00283763,0.00004369527,0.0003328072,0.0001064267,0.917778],"genre_scores_gemma":[0.3087181,0.09630591,0.002989142,0.04284475,0.01498857,0.0002319968,0.0006613149,0.0003951069,0.5328651],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.0714958,"threshold_uncertainty_score":0.2391773,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01932087538640852,"score_gpt":0.2620835413677491,"score_spread":0.2427626659813406,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}