{"id":"W4244779536","doi":"10.32920/ryerson.14655624","title":"The Role of Visuals in Defining Fashion Lifestyle Brand Identity","year":2021,"lang":"en","type":"preprint","venue":"","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":3,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Advertising; Purchasing; Identity (music); Product (mathematics); Clothing; Fashion industry; Order (exchange); Theme (computing); Brand identity; Beauty; Preference; Architecture; Sociology; Visual arts; Art; Aesthetics; Business; Marketing; Computer science; History","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00105022,0.0002216175,0.00008942444,0.001735014,0.001156954,0.004625271,0.0002380319,0.0003176708,0.003392133],"category_scores_gemma":[0.003639559,0.0001600845,0.0002113789,0.0009194976,0.003075134,0.002354514,0.001702131,0.0004210024,0.0002643971],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0009947072,"about_ca_system_score_gemma":0.0007238342,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003448902,"about_ca_topic_score_gemma":0.005282972,"domain_scores_codex":[0.9994374,0.000276465,0.00002224803,0.00006466453,0.0001131898,0.00008600409],"domain_scores_gemma":[0.9987534,0.0005442541,0.0002174109,0.0001311627,0.0002364695,0.0001173023],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0005847886,0.0002258424,0.1899516,0.0004349258,0.00004948038,0.0009745821,0.2438514,0.001088413,0.01967258,0.2469802,0.001641599,0.2945446],"study_design_scores_gemma":[0.00004247779,0.0003825578,0.5039425,0.0006167741,0.0001407815,0.001803945,0.3381431,0.005745727,0.01245176,0.07724565,0.05934732,0.0001373185],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8952847,0.00023123,0.005286271,0.0003306502,0.00002590239,0.00002984442,0.00003502967,0.00001901769,0.09875737],"genre_scores_gemma":[0.9969217,0.00006444089,0.001320745,0.00002384966,0.000004383845,0.000004972372,0.00001436961,0.00001002521,0.001635494],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004625271,"threshold_uncertainty_score":0.01134783,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02071234443563928,"score_gpt":0.2778509514668239,"score_spread":0.2571386070311846,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}