{"id":"W4245368244","doi":"10.4018/978-1-4666-6242-1.ch016","title":"Modernization, Consumer Personalities, and Global Brand Attitudes","year":2014,"lang":"en","type":"book-chapter","venue":"Advances in marketing, customer relationship management, and e-services book series","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"MacEwan University","funders":"","keywords":"Brand management; Modernization theory; Brand identity; China; Construal level theory; Personality psychology; Marketing; Business; Advertising; Brand extension; Psychology; Political science; Personality; Social psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow"],"consensus_categories":[],"category_scores_codex":[0.0006569612,0.0005290678,0.0004491378,0.0004677376,0.0005300699,0.0006873287,0.0002699035,0.000242543,0.0005741642],"category_scores_gemma":[0.0000339249,0.0005781653,0.00007865501,0.0001595943,0.0003764876,0.003146727,0.0003089474,0.0002784991,0.0002161939],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00006207811,"about_ca_system_score_gemma":0.00001279866,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00006613495,"about_ca_topic_score_gemma":0.001168395,"domain_scores_codex":[0.9977809,0.00004351351,0.000662614,0.000801607,0.0003842645,0.0003271429],"domain_scores_gemma":[0.9986666,0.0001325509,0.0006039156,0.0003885914,0.0001689813,0.00003932868],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0002588169,0.00002857499,0.4279568,0.005594169,0.0001103273,0.00001212988,0.00008884117,0.0000222837,4.462205e-7,0.5056033,0.001442435,0.05888188],"study_design_scores_gemma":[0.0006284519,0.000002437052,0.1657395,0.0007161396,0.0003227496,0.000006458847,0.0001903715,0.0001025678,6.889246e-8,0.01205893,0.8196622,0.0005701947],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.004596627,0.05952116,0.0001930611,0.0004333078,0.000665119,0.001054385,0.00004831939,0.0003008191,0.9331872],"genre_scores_gemma":[0.1927955,0.09723517,0.000665364,0.002884495,0.0005492184,0.0002265356,0.0009750979,0.0001854559,0.7044832],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.8182197,"threshold_uncertainty_score":0.999667,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01412156365007852,"score_gpt":0.2420893306571489,"score_spread":0.2279677670070704,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}