{"id":"W4246711191","doi":"10.4018/978-1-60566-998-4.ch007","title":"Internet Marketing and SMEs","year":2010,"lang":"en","type":"book-chapter","venue":"IGI Global eBooks","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of New Brunswick","funders":"","keywords":"Business; Pace; The Internet; Newspaper; Digital marketing; Marketing; Web site; Online advertising; Advertising; World Wide Web; Computer science; Geography","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0004164657,0.0003041661,0.0001919949,0.0008888482,0.001476418,0.005113943,0.0003030598,0.002046161,0.01687611],"category_scores_gemma":[0.000896167,0.0001277941,0.0001475841,0.002209212,0.001842232,0.003476596,0.001711722,0.001460615,0.002977515],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001643825,"about_ca_system_score_gemma":0.001295788,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001457705,"about_ca_topic_score_gemma":0.002240866,"domain_scores_codex":[0.9996783,0.0001452495,0.00001389244,0.00003470534,0.00007698261,0.00005090934],"domain_scores_gemma":[0.9995732,0.0002348191,0.00003859394,0.0000217632,0.00003763888,0.00009403902],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00003142462,0.0001554606,0.001442108,0.0008517552,0.000009213051,0.001065733,0.009335452,0.0002904315,0.0006210779,0.5959185,0.1132243,0.2770546],"study_design_scores_gemma":[0.000008066231,0.0000284753,0.001984718,0.0009951903,0.000004024377,0.0006029386,0.003117759,0.0001541695,0.0001558477,0.06149526,0.931446,0.00000764702],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.01222988,0.1366206,0.0008589102,0.01782698,0.0006440487,0.00003829128,0.0000330728,0.00005694556,0.8316913],"genre_scores_gemma":[0.3375982,0.2426909,0.001663296,0.01012288,0.001991128,0.0001561558,0.00009741539,0.0000849242,0.4055952],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.01687611,"threshold_uncertainty_score":0.05645621,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01844083871880775,"score_gpt":0.2623342848216805,"score_spread":0.2438934461028728,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}