{"id":"W4246821992","doi":"10.32920/ryerson.14664165","title":"Branding in Sustainable Apparel Companies: A Study on the Branding Strategies Adopted by Small-Business Apparel Companies That Practice Sustainability in Canada","year":2021,"lang":"en","type":"preprint","venue":"","topic":"Environmental Sustainability in Business","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Sustainability; Clothing; Business; Rebranding; Marketing; Corporate social responsibility; Product (mathematics); Sustainable business; Public relations; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001158349,0.0002847557,0.0003211808,0.001355655,0.013173,0.003521594,0.001011075,0.000740247,0.002747212],"category_scores_gemma":[0.002675629,0.0003821046,0.0002275166,0.00309183,0.003335455,0.0009750429,0.001459368,0.001159547,0.0001752138],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.03644301,"about_ca_system_score_gemma":0.05257447,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.9695185,"about_ca_topic_score_gemma":0.9889825,"domain_scores_codex":[0.9989837,0.0001261692,0.00002381065,0.00009765542,0.0003384746,0.0004302579],"domain_scores_gemma":[0.9975804,0.0005522538,0.0002405548,0.00004203333,0.0009244085,0.0006603152],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00008192615,0.0002952585,0.07716609,0.0001626068,0.000009999293,0.001331406,0.8941237,0.000114325,0.002425703,0.001424299,0.0009431865,0.02192147],"study_design_scores_gemma":[0.000004517865,0.00008230547,0.06941935,0.00005845468,0.00001008752,0.0001443731,0.920009,0.0001948065,0.0006257913,0.00008120281,0.009345392,0.00002474227],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9974895,0.00009144367,0.00006618527,0.000201577,0.000004296996,0.00003331504,0.00004756983,0.000001868975,0.002064317],"genre_scores_gemma":[0.9958748,0.0002815732,0.0002154318,0.0001427838,0.000001937869,0.00001633566,0.00004520704,0.000004580922,0.003417363],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.03644301,"threshold_uncertainty_score":0.2644138,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02497564714880866,"score_gpt":0.2432177389454543,"score_spread":0.2182420917966456,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}