{"id":"W4248042616","doi":"10.1002/9781118767771.wbiedcs067","title":"Netnography","year":2015,"lang":"en","type":"other","venue":"The International Encyclopedia of Digital Communication and Society","topic":"Focus Groups and Qualitative Methods","field":"Social Sciences","cited_by":584,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"","keywords":"Netnography; Ethnography; Sociology; The Internet; Participant observation; Qualitative research; Social media; Computer science; World Wide Web; Social science; Anthropology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009769064,0.00009792097,0.0001430329,0.00003908055,0.0001273948,0.00008560488,0.0007350731,0.0001164651,0.0002887394],"category_scores_gemma":[0.0002384452,0.00007343855,0.0001151037,0.0001381201,0.0009223403,0.0001225174,0.0001898945,0.0001681542,0.00001031927],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002760279,"about_ca_system_score_gemma":0.0001028837,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0008824169,"about_ca_topic_score_gemma":0.0003226691,"domain_scores_codex":[0.999027,0.0001870656,0.0001805891,0.0001026483,0.0004113549,0.00009130585],"domain_scores_gemma":[0.998932,0.0003403914,0.0002341538,0.0002805378,0.0001578417,0.00005505728],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.000002650191,0.00003005662,0.0001074291,0.000006533071,0.00009490115,3.521764e-8,0.01806637,1.44151e-7,2.94924e-7,0.08803793,0.8864383,0.00721541],"study_design_scores_gemma":[0.0001037803,0.000009019381,0.00005852156,0.00003543037,0.00001176686,1.717054e-7,0.01038049,0.000008232895,1.762957e-7,0.01186054,0.9774491,0.00008276678],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.00004734677,0.002570043,0.00009840733,0.002319637,0.0001873292,0.0001357901,0.0001375868,0.00005133984,0.9944525],"genre_scores_gemma":[0.005207041,0.02658715,0.003563656,0.0002522479,0.0002827016,0.00001581128,0.0001718237,0.00007169586,0.9638479],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.09101087,"threshold_uncertainty_score":0.3398401,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0481467446247528,"score_gpt":0.3701220706080331,"score_spread":0.3219753259832803,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}