{"id":"W4248042616","doi":"10.1002/9781118767771.wbiedcs067","title":"Netnography","year":2015,"lang":"en","type":"other","venue":"The International Encyclopedia of Digital Communication and Society","topic":"Focus Groups and Qualitative Methods","field":"Social Sciences","cited_by":584,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"","keywords":"Netnography; Ethnography; Sociology; The Internet; Participant observation; Qualitative research; Social media; Computer science; World Wide Web; Social science; Anthropology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.001217686,0.0004156285,0.0003060755,0.002313382,0.002363649,0.004120404,0.00107086,0.0009178109,0.5006014],"category_scores_gemma":[0.007210573,0.0001726193,0.000222591,0.002463292,0.000818215,0.002929075,0.003454671,0.001076404,0.1373276],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001196754,"about_ca_system_score_gemma":0.00193313,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001798288,"about_ca_topic_score_gemma":0.00401244,"domain_scores_codex":[0.9989737,0.0003501325,0.00005691589,0.0001475605,0.0003748597,0.00009680887],"domain_scores_gemma":[0.9956417,0.001354887,0.0002244008,0.0007699396,0.001053781,0.0009552613],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00008031879,0.00004064555,0.0008414866,0.0004848368,0.000004558996,0.0002505396,0.003651156,0.00009302263,0.0003578708,0.04385543,0.7667716,0.1835686],"study_design_scores_gemma":[0.000001576157,0.000004898044,0.0001976473,0.00009243545,6.639031e-7,0.00005544046,0.0005594844,0.00002787772,0.00006846838,0.0009287723,0.9980608,0.000002010347],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"methods","genre_scores_codex":[0.00345264,0.0009555341,0.003705432,0.003497764,0.003199263,0.0002224839,0.004826979,0.001135223,0.9790046],"genre_scores_gemma":[0.01988954,0.0009256569,0.002022391,0.001513189,0.0005792854,0.0002662939,0.002900623,0.000892047,0.971011],"genre_candidate":"methods","genre_consensus":null,"teacher_disagreement_score":0.5006014,"threshold_uncertainty_score":0.7123315,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0481467446247528,"score_gpt":0.3701220706080331,"score_spread":0.3219753259832803,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}