{"id":"W4248384580","doi":"10.2139/ssrn.3244180","title":"The Economics of Brands and Branding","year":2018,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":6,"is_retracted":false,"has_abstract":false,"ca_institutions":"University of Toronto","funders":"","keywords":"Business; Corporate branding; Advertising; Marketing; Brand equity","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0008469243,0.0002028945,0.000240489,0.0009065731,0.0006512744,0.004297796,0.000285098,0.002282767,0.01034841],"category_scores_gemma":[0.004465537,0.0002358168,0.0002028049,0.001234978,0.003680292,0.004015172,0.0005611211,0.001174241,0.0005412261],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001684304,"about_ca_system_score_gemma":0.0006634605,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003021643,"about_ca_topic_score_gemma":0.003752081,"domain_scores_codex":[0.9995177,0.0002462676,0.00001130359,0.00003556915,0.0001377465,0.00005147416],"domain_scores_gemma":[0.9966235,0.002564953,0.0003294116,0.0001337986,0.000197001,0.0001513036],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00005523379,0.00008721558,0.00358803,0.00006183543,0.00001713856,0.00006595461,0.0002674593,0.001389853,0.0001723468,0.9721367,0.003565723,0.01859242],"study_design_scores_gemma":[0.00002111972,0.00003013661,0.009842989,0.00007565462,0.00001751097,0.00008949311,0.000616768,0.001793834,0.00009401606,0.9672123,0.02019395,0.00001231952],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.2743375,0.05912218,0.008380488,0.06869534,0.0005814959,0.00003665077,0.0003681945,0.00004478507,0.5884333],"genre_scores_gemma":[0.9713713,0.01068573,0.000523907,0.0009831411,0.0006366763,0.000009636183,0.00004318836,0.00000613569,0.01574036],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.01034841,"threshold_uncertainty_score":0.03461885,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.008812965566553112,"score_gpt":0.2153780658657349,"score_spread":0.2065651002991818,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}