{"id":"W4248968746","doi":"10.32920/14656443.v1","title":"Selling cool: a visual analysis of Apple's brand identity","year":2021,"lang":"en","type":"preprint","venue":"","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Brand identity; Advertising; Product (mathematics); Identity (music); Brand management; Business; Marketing; Brand equity; Brand image; Product innovation; Brand extension; Brand awareness; Aesthetics; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.000461139,0.000308426,0.0001106808,0.002557803,0.0008137954,0.003826637,0.0001831176,0.0004585677,0.007551303],"category_scores_gemma":[0.00121178,0.0001344986,0.0002320393,0.001208056,0.001137499,0.001676705,0.00106987,0.0005289849,0.0005975979],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008800828,"about_ca_system_score_gemma":0.0004062505,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004111409,"about_ca_topic_score_gemma":0.007388203,"domain_scores_codex":[0.9998517,0.00004883312,0.000003959724,0.00001715324,0.00004608645,0.00003220554],"domain_scores_gemma":[0.999371,0.0004044813,0.00004740697,0.00003998217,0.00008634971,0.0000508237],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0009563051,0.0001642171,0.02874168,0.001063437,0.00006034289,0.002804357,0.5596551,0.001343514,0.0400642,0.1439208,0.03254533,0.1886808],"study_design_scores_gemma":[0.00005582198,0.0002342538,0.2032926,0.001043958,0.0001403267,0.002934798,0.3295451,0.008823193,0.008510768,0.03075867,0.4144874,0.0001731562],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.673164,0.001149602,0.01030235,0.001954428,0.0001831232,0.0001083124,0.001058051,0.000323613,0.3117565],"genre_scores_gemma":[0.9695318,0.0005567783,0.01055572,0.0002513965,0.00008127227,0.00004156028,0.0003870517,0.0001882191,0.01840623],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007551303,"threshold_uncertainty_score":0.02526164,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03989819217360233,"score_gpt":0.3034311957321394,"score_spread":0.2635330035585371,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}