{"id":"W4250409042","doi":"10.32920/ryerson.14646198.v1","title":"Sudden Studios - AI-Powered Branding","year":2021,"lang":"en","type":"preprint","venue":"","topic":"Digital Innovation in Industries","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Ontario College of Art and Design; Toronto Metropolitan University; Northern Digital (Canada)","funders":"","keywords":"Studio; Reputation; Business; Advertising; Face (sociological concept); Marketing; Loyalty; Brand loyalty; Loyalty business model; Engineering; Telecommunications; Service (business); Political science; Sociology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","scholarly_communication","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.0002799066,0.0003405999,0.0004145351,0.0004101061,0.0001391276,0.004352499,0.000481479,0.0003021991,0.003345584],"category_scores_gemma":[0.0003375228,0.0003373327,0.0001422991,0.0007382363,0.00006759549,0.001793998,0.002489394,0.0006153079,0.0004732455],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005673093,"about_ca_system_score_gemma":0.00009498008,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003313296,"about_ca_topic_score_gemma":0.00005514395,"domain_scores_codex":[0.9981567,0.000005544156,0.0005372145,0.0005607253,0.0004296236,0.0003102478],"domain_scores_gemma":[0.9984183,0.00003827148,0.0003464209,0.0005396061,0.0006482527,0.00000909347],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002944981,0.0002391094,0.04201442,0.00113182,0.0005137431,0.0001099271,0.0001020907,0.0002785141,0.0001014691,0.3514388,0.5960899,0.007950733],"study_design_scores_gemma":[0.00181112,0.00001141215,0.01454173,0.001780824,0.0003484298,0.000008792354,0.005827866,0.001533888,0.0008301039,0.06707062,0.9029111,0.003324086],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.104524,0.0001250192,0.001964214,0.006328148,0.004823928,0.000522561,0.000008981699,0.0007162728,0.8809869],"genre_scores_gemma":[0.9810127,0.000005547767,0.000190144,0.005884919,0.002414411,0.00006191571,0.0004441484,0.00005884559,0.009927392],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.8764887,"threshold_uncertainty_score":0.9999079,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05133816856183766,"score_gpt":0.2701530905974073,"score_spread":0.2188149220355697,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}