{"id":"W4251405954","doi":"10.32920/ryerson.14648025.v1","title":"You’ve got mail: an analysis of direct mail and direct email fundraising letters","year":2021,"lang":"en","type":"preprint","venue":"","topic":"Social Media and Politics","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Direct mail; Appeal; Rhetorical question; Direct marketing; Order (exchange); Advertising; Computer science; Digital media; Mail order; World Wide Web; Public relations; Political science; Business; Linguistics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003300008,0.0003194986,0.0004379696,0.007408012,0.004144452,0.006940935,0.0007807855,0.001263896,0.006498692],"category_scores_gemma":[0.02551519,0.0002406766,0.0002915282,0.009401938,0.004049802,0.002071001,0.002674931,0.001213751,0.00150984],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.01173338,"about_ca_system_score_gemma":0.006443745,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.08925817,"about_ca_topic_score_gemma":0.1140905,"domain_scores_codex":[0.9948882,0.002194372,0.000238386,0.000318843,0.001657783,0.0007023453],"domain_scores_gemma":[0.9584234,0.03207866,0.002635393,0.0007274058,0.005182233,0.0009528221],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.0003651317,0.0001994219,0.05672926,0.000673456,0.00001931983,0.001941314,0.8538916,0.0001404001,0.00268365,0.01114191,0.004468802,0.06774578],"study_design_scores_gemma":[0.00002071462,0.0001087404,0.1715769,0.0003615085,0.00003197988,0.0005054247,0.75244,0.0006784401,0.001434063,0.001795368,0.07100441,0.00004254291],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9473156,0.0007042684,0.001573247,0.001208717,0.00005097815,0.0002290597,0.0007482848,0.00004644412,0.04812344],"genre_scores_gemma":[0.9754211,0.0006903926,0.002490625,0.0003644814,0.00007848827,0.0002593622,0.0009428991,0.000105685,0.01964698],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.08925817,"threshold_uncertainty_score":0.1774772,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04260143482871213,"score_gpt":0.3416483696979975,"score_spread":0.2990469348692854,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}