{"id":"W4253155784","doi":"10.2139/ssrn.2045346","title":"Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media","year":2012,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":5,"is_retracted":false,"has_abstract":false,"ca_institutions":"Quest University Canada","funders":"","keywords":"Advertising; Mass media; Business; Social media; Internet privacy; World Wide Web; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002727047,0.0003157959,0.0002602142,0.002127767,0.002491705,0.01140944,0.000926297,0.002121198,0.005325152],"category_scores_gemma":[0.01591435,0.0004582378,0.0002811583,0.001644789,0.003835394,0.046219,0.003687217,0.00238636,0.001029499],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0009740085,"about_ca_system_score_gemma":0.000913972,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004360827,"about_ca_topic_score_gemma":0.007775001,"domain_scores_codex":[0.9983374,0.0009760612,0.00005304678,0.0002459834,0.0002306599,0.0001567753],"domain_scores_gemma":[0.9873245,0.008489583,0.001736124,0.0006647386,0.0006880032,0.001097136],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001779007,0.0002502992,0.225954,0.0003924053,0.000117558,0.0009688692,0.4562289,0.0004546728,0.0017971,0.1287561,0.01610787,0.1687943],"study_design_scores_gemma":[0.00002018586,0.0001430969,0.06367158,0.0007724513,0.0001624312,0.0008866829,0.6741436,0.004102139,0.0008252767,0.1216921,0.1334597,0.0001207169],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7976972,0.004943883,0.0127778,0.03957337,0.0005626401,0.00006245119,0.0005569843,0.0001726009,0.143653],"genre_scores_gemma":[0.9920794,0.001321038,0.002137638,0.001173202,0.0001038077,0.00002004639,0.0001195679,0.00004787089,0.002997302],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01140944,"threshold_uncertainty_score":0.01781434,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06538744851708683,"score_gpt":0.3081327250807386,"score_spread":0.2427452765636518,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}