{"id":"W4253496710","doi":"10.32920/ryerson.14663967","title":"Extreme Branding: Examining Brand Devotion of Fashion Companies by Customers Using Social Media","year":2021,"lang":"en","type":"preprint","venue":"","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Ottawa","funders":"","keywords":"Social media; Business; Advertising; Brand community; Brand loyalty; Marketing; Loyalty business model; Social media marketing; Affect (linguistics); Product (mathematics); Loyalty; Brand management; Customer engagement; Psychology; Political science; Digital marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.000923723,0.0002003482,0.0001470943,0.001265866,0.0008177318,0.002099784,0.0002231011,0.0006469862,0.002589543],"category_scores_gemma":[0.003499878,0.0001449844,0.000267207,0.0008585807,0.0004857884,0.00138888,0.0008488864,0.0007433706,0.0003146152],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005029076,"about_ca_system_score_gemma":0.0002343652,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002076952,"about_ca_topic_score_gemma":0.004097099,"domain_scores_codex":[0.999514,0.0001956703,0.00002783818,0.00004353912,0.0001355418,0.00008336911],"domain_scores_gemma":[0.9964936,0.001674591,0.0009540222,0.0001643565,0.000394306,0.0003191313],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0004204219,0.000899985,0.8828216,0.0001343741,0.0001030088,0.0002976212,0.05932819,0.0001583723,0.007407394,0.001124968,0.000327416,0.04697668],"study_design_scores_gemma":[0.000005705223,0.000310009,0.9480873,0.00003034103,0.00002970966,0.0002255181,0.04827743,0.0004990309,0.0009821221,0.0003094522,0.001224986,0.00001836747],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9973336,0.00002224183,0.00008120622,0.00002100467,0.000001918361,0.000008786017,0.00001784827,0.000001555529,0.002511801],"genre_scores_gemma":[0.9988877,0.00003702435,0.0002116848,0.00002822025,0.000006605238,0.00001667597,0.00004045863,0.000002083121,0.000769752],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.002589543,"threshold_uncertainty_score":0.008662939,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1345269433035295,"score_gpt":0.3255721418399081,"score_spread":0.1910451985363786,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}