{"id":"W4253757984","doi":"10.1002/9781118785317.weom090324","title":"Sponsorship","year":2015,"lang":"en","type":"other","venue":"Wiley Encyclopedia of Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"HEC Montréal","funders":"","keywords":"Advertising; Marketing; Attribution; Marketing communication; Franchise; Asset (computer security); Psychology; Business; Sports marketing; Public relations; Political science; Social psychology; Marketing management; Relationship marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001637156,0.0002920292,0.0002343925,0.001396187,0.001258203,0.003656047,0.0006390625,0.0006994215,0.2682944],"category_scores_gemma":[0.008874336,0.0001177873,0.0001631898,0.001656721,0.0003978175,0.001664679,0.002029414,0.0008450618,0.07784522],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008765892,"about_ca_system_score_gemma":0.001872392,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001384294,"about_ca_topic_score_gemma":0.001935505,"domain_scores_codex":[0.9979764,0.0004749047,0.0001451393,0.000217393,0.0008904642,0.0002956976],"domain_scores_gemma":[0.9925246,0.001178566,0.0008742852,0.0008215845,0.002251213,0.002349863],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001075625,0.00009184478,0.00780713,0.0003012301,0.00001046007,0.0004000919,0.001434177,0.0001280459,0.0005992384,0.04946617,0.5706026,0.3690514],"study_design_scores_gemma":[0.000006183267,0.00002636198,0.002996235,0.00008545566,0.00000249879,0.0002360346,0.0004522603,0.00004661367,0.0001209198,0.001589522,0.9944327,0.000005152467],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.01075169,0.001775237,0.001605562,0.003584177,0.002349928,0.0001427656,0.001334931,0.00032397,0.9781318],"genre_scores_gemma":[0.1519392,0.002904385,0.001491405,0.001239015,0.001703311,0.0001039118,0.002267238,0.0002104375,0.838141],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.2682944,"threshold_uncertainty_score":0.8975341,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02327091494634912,"score_gpt":0.2425831587999569,"score_spread":0.2193122438536078,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}