{"id":"W4253757984","doi":"10.1002/9781118785317.weom090324","title":"Sponsorship","year":2015,"lang":"en","type":"other","venue":"Wiley Encyclopedia of Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"HEC Montréal","funders":"","keywords":"Advertising; Marketing; Attribution; Marketing communication; Franchise; Asset (computer security); Psychology; Business; Sports marketing; Public relations; Political science; Social psychology; Marketing management; Relationship marketing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","insufficient_payload"],"consensus_categories":["insufficient_payload"],"category_scores_codex":[0.000480109,0.000299444,0.0003347908,0.0009033205,0.00003529744,0.00008087977,0.0004671927,0.0001550784,0.008726967],"category_scores_gemma":[0.0000401757,0.0003056767,0.0001060483,0.000411522,0.00007749082,0.0001832055,0.00024401,0.0001210373,0.00452021],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002787971,"about_ca_system_score_gemma":0.00001966668,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002717832,"about_ca_topic_score_gemma":0.0001610866,"domain_scores_codex":[0.9984258,0.00002094943,0.0003965695,0.0004067415,0.0005152094,0.0002347325],"domain_scores_gemma":[0.9987264,0.00001247088,0.0005070106,0.0006337743,0.0000985303,0.00002187014],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002525177,0.00009580251,0.0004714447,0.0005665291,0.00006111602,0.00001034431,0.000006252959,4.193049e-7,0.000001101565,0.002651048,0.9036216,0.09248912],"study_design_scores_gemma":[0.0004476056,0.000001282492,0.006847613,0.0003396308,0.0003342929,4.691094e-7,0.00004335904,0.000005449329,3.686929e-7,0.0003456221,0.9913142,0.0003201629],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.0004653375,0.001231236,0.00001774372,0.00008182104,0.001731779,0.0006361732,0.00002431439,0.0003610479,0.9954506],"genre_scores_gemma":[0.0009441253,0.002466622,0.0002402135,0.0001883778,0.001014457,0.0001003071,0.0003822049,0.0003084521,0.9943553],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.09216896,"threshold_uncertainty_score":0.9999396,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02327091494634912,"score_gpt":0.2425831587999569,"score_spread":0.2193122438536078,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}