{"id":"W4281768129","doi":"10.1016/j.jbusres.2022.05.058","title":"How deep is your love? The brand love-loyalty matrix in consumer-brand relationships","year":2022,"lang":"en","type":"article","venue":"Journal of Business Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":87,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Brand equity; Brand loyalty; Brand management; Brand awareness; Brand extension; Advertising; Corporate branding; Business; Marketing; Purchasing; Brand relationship; Loyalty","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001934936,0.00014038,0.0002666057,0.0009066866,0.001449091,0.002572623,0.0002433748,0.0003060184,0.004289136],"category_scores_gemma":[0.007875499,0.0001869625,0.0002052741,0.0006710667,0.001624918,0.002008012,0.001168986,0.001066876,0.0001973229],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0007627985,"about_ca_system_score_gemma":0.0006170056,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00211281,"about_ca_topic_score_gemma":0.005403937,"domain_scores_codex":[0.9988775,0.0006076119,0.00004544689,0.00008290228,0.0003092131,0.00007733403],"domain_scores_gemma":[0.9951836,0.00308289,0.0006572174,0.000143395,0.0003288987,0.0006039355],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001016596,0.001350954,0.7113019,0.0002146825,0.0002238982,0.0003725039,0.05536653,0.0007117147,0.00720391,0.029618,0.002152498,0.1904668],"study_design_scores_gemma":[0.0000342845,0.0007796938,0.9176034,0.00009565215,0.0001230191,0.0005658502,0.05413219,0.004393561,0.001552079,0.01581163,0.00483566,0.00007307278],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9904142,0.0001735046,0.0008669043,0.0004226526,0.0000134919,0.00002250436,0.00002813432,0.000004727836,0.008053917],"genre_scores_gemma":[0.9989882,0.00008636094,0.0003963271,0.00003854168,0.000003840788,0.00001044509,0.00001530143,0.000001732011,0.0004593469],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004289136,"threshold_uncertainty_score":0.01434863,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1504294829529048,"score_gpt":0.3525137356562935,"score_spread":0.2020842527033887,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}