{"id":"W4283788873","doi":"10.55482/jcim.2022.32905","title":"Marketing Communications Strategy in Advanced and Emerging Markets: An International Comparison","year":2022,"lang":"en","type":"article","venue":"Journal of Comparative International Management","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Emerging markets; Extant taxon; Relevance (law); Marketing; Marketing communication; Business; International marketing; Empirical research; Marketing management; Scale (ratio); Industrial organization; Economics; Political science; Geography","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001831221,0.0001577284,0.0002596771,0.0007688784,0.0002492723,0.00034745,0.001062807,0.00001596233,0.0003953427],"category_scores_gemma":[0.00005330871,0.000164666,0.00006402261,0.0002846544,0.00006496848,0.001581572,0.0007301143,0.0003686837,0.000003590066],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001525574,"about_ca_system_score_gemma":0.00001676939,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00003090601,"about_ca_topic_score_gemma":0.00004133617,"domain_scores_codex":[0.9981366,0.0001477211,0.0007447225,0.0002019951,0.0006010233,0.0001679182],"domain_scores_gemma":[0.9985774,0.000149759,0.0008079236,0.0002075684,0.000239495,0.00001785305],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.004963508,0.002802426,0.3784236,0.0002990656,0.00118366,0.0002733507,0.001609086,0.1321138,0.0006070778,0.2991668,0.0109054,0.1676523],"study_design_scores_gemma":[0.002571187,0.00007272086,0.4814919,0.0003185146,0.00005836619,0.00004202054,0.0262219,0.1667671,0.000007978819,0.004903163,0.3171509,0.0003942134],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7784448,0.0003370589,0.0003677222,0.002532546,0.001052638,0.0001916059,0.000005129758,0.00002913321,0.2170393],"genre_scores_gemma":[0.9971592,0.0001390548,0.001733715,0.0002996889,0.0002434217,0.0000219581,0.00003091028,0.00001220053,0.0003598806],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3062455,"threshold_uncertainty_score":0.6714885,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03642295224691717,"score_gpt":0.3366594092293455,"score_spread":0.3002364569824283,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}