{"id":"W4285110185","doi":"10.1109/tem.2022.3159251","title":"On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers’ Defection","year":2022,"lang":"en","type":"article","venue":"IEEE Transactions on Engineering Management","topic":"Firm Innovation and Growth","field":"Economics, Econometrics and Finance","cited_by":11,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing mix modeling; Marketing mix; Marketing; Profitability index; Operationalization; Imitation; Business; Advertising; Marketing effectiveness; Return on marketing investment","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0002586214,0.00007634172,0.00009886346,0.0002777389,0.000151774,0.00001105845,0.0001123641,0.00001591683,0.0001204908],"category_scores_gemma":[0.000001396486,0.00006405668,0.00005349904,0.0004051931,0.00001650626,0.00003538086,0.000003144212,0.0001167058,0.000004858078],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005202212,"about_ca_system_score_gemma":0.000002126153,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00004216045,"about_ca_topic_score_gemma":0.000008153895,"domain_scores_codex":[0.9994751,0.00001074836,0.0002379993,0.0001288863,0.00006621999,0.00008107613],"domain_scores_gemma":[0.9996234,0.00004908608,0.0001112516,0.0001935935,0.00001156449,0.00001109721],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"simulation_or_modeling","study_design_gemma":"simulation_or_modeling","study_design_scores_codex":[0.00003877754,0.0002161631,0.0002320052,0.0002136388,0.00009634671,4.272609e-7,0.0006213149,0.8731157,0.0003260266,0.1235248,0.0000620201,0.001552851],"study_design_scores_gemma":[0.002096214,0.0005926794,0.04108163,0.0001604118,0.00008361566,0.000002572982,0.001811735,0.9085018,0.005732155,0.002256597,0.03715864,0.0005219603],"study_design_candidate":"simulation_or_modeling","study_design_consensus":"simulation_or_modeling","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.6157056,0.0001068303,0.3803788,0.0005546629,0.0005380797,0.0004185038,0.0000525829,0.00004391085,0.002201092],"genre_scores_gemma":[0.9994533,0.00003755306,0.00007943672,0.0001920283,0.000004367131,0.00007698042,0.000002216352,0.00001111009,0.0001430141],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3837477,"threshold_uncertainty_score":0.2612155,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.008222253556329011,"score_gpt":0.1670124295161544,"score_spread":0.1587901759598254,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}