{"id":"W4288050793","doi":"10.18280/ijsdp.170405","title":"Green Marketing: Reviewing Aspect of Communication Tools","year":2022,"lang":"en","type":"article","venue":"International Journal of Sustainable Development and Planning","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":12,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Universitas Ahmad Dahlan; Universiti Teknikal Malaysia Melaka","keywords":"Structural equation modeling; Marketing; Business; Marketing communication; Green marketing; Sample (material); Brand management; Marketing management; Return on marketing investment; Direct marketing; Conceptual model; Digital marketing; Brand equity; Brand awareness; Advertising; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004767909,0.000052127,0.0001368533,0.0001843152,0.0004395775,0.00009909042,0.0003720822,0.00002014184,0.00007333152],"category_scores_gemma":[0.002007525,0.00005460933,0.0000393532,0.0001574392,0.00005768951,0.0003545545,0.0001759174,0.0001693177,2.490802e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002265999,"about_ca_system_score_gemma":0.0004122494,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001074821,"about_ca_topic_score_gemma":0.000003817342,"domain_scores_codex":[0.998476,0.0003282425,0.0003732308,0.00005745426,0.0006236488,0.0001414488],"domain_scores_gemma":[0.9982976,0.0006292986,0.0004306739,0.00003614395,0.0005553327,0.00005093161],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0007834556,0.0001795282,0.09830114,0.0001536164,0.0003868633,0.001070335,0.3661841,0.0002391601,0.00003625319,0.04646332,0.005495605,0.4807066],"study_design_scores_gemma":[0.0003328711,0.00003043572,0.02570237,0.000298706,0.00001249995,0.0000193916,0.3711495,0.000006724737,0.00002832162,0.00186883,0.60043,0.0001203396],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9319442,0.002060826,0.00004363541,0.001323563,0.0003266532,0.00008721146,0.00000164847,0.000008717525,0.06420358],"genre_scores_gemma":[0.996334,0.0002083491,0.00103453,0.00007597429,0.0001245037,0.000004107446,0.000005795476,0.000004563221,0.002208175],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5949344,"threshold_uncertainty_score":0.3380919,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0356158639145296,"score_gpt":0.3071949605964472,"score_spread":0.2715790966819177,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}