{"id":"W4288050793","doi":"10.18280/ijsdp.170405","title":"Green Marketing: Reviewing Aspect of Communication Tools","year":2022,"lang":"en","type":"article","venue":"International Journal of Sustainable Development and Planning","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":12,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Universitas Ahmad Dahlan; Universiti Teknikal Malaysia Melaka","keywords":"Structural equation modeling; Marketing; Business; Marketing communication; Green marketing; Sample (material); Brand management; Marketing management; Return on marketing investment; Direct marketing; Conceptual model; Digital marketing; Brand equity; Brand awareness; Advertising; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002913407,0.0006097226,0.0004199338,0.007159486,0.001765053,0.006108672,0.0008999406,0.002039027,0.005544488],"category_scores_gemma":[0.01353819,0.0002586505,0.0004742549,0.007665737,0.003038943,0.01405819,0.00128102,0.002481522,0.001101741],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002401108,"about_ca_system_score_gemma":0.00341561,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00338346,"about_ca_topic_score_gemma":0.00260159,"domain_scores_codex":[0.9967529,0.001593155,0.0002960229,0.0002703111,0.0009340094,0.0001535194],"domain_scores_gemma":[0.975898,0.0197567,0.0008991339,0.0005138627,0.002633617,0.0002987127],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00009468179,0.0001219584,0.003448275,0.006786372,0.00004681862,0.0007541168,0.01330751,0.0006599163,0.0007665369,0.1468188,0.03350528,0.7936897],"study_design_scores_gemma":[0.000005323241,0.00007097073,0.005983195,0.009781723,0.00006366315,0.001571383,0.00853586,0.0009908535,0.001029302,0.02176263,0.9501591,0.00004605631],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"review","genre_gemma":"review","genre_scores_codex":[0.02271259,0.7373338,0.02324322,0.04104802,0.00701387,0.0001141406,0.0001566687,0.0001524547,0.1682252],"genre_scores_gemma":[0.223737,0.7286583,0.01392567,0.009120983,0.006226412,0.0001643681,0.0002416068,0.0002158998,0.01770982],"genre_candidate":"review","genre_consensus":"review","teacher_disagreement_score":0.007159486,"threshold_uncertainty_score":0.01854813,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0356158639145296,"score_gpt":0.3071949605964472,"score_spread":0.2715790966819177,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}