{"id":"W4289552817","doi":"10.48550/arxiv.1810.07783","title":"Advertising and Brand Attitudes: Evidence from 575 Brands over Five\\n Years","year":2018,"lang":"en","type":"preprint","venue":"arXiv (Cornell University)","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Quarter (Canadian coin); Value (mathematics); Perceived quality; Quality (philosophy); Digital advertising; Marketing; Psychology; Business; Brand awareness; Mathematics; Geography; Statistics; Digital marketing","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001798225,0.0001377865,0.0002098563,0.001466524,0.0003986126,0.0009612386,0.00030085,0.0004820601,0.003504366],"category_scores_gemma":[0.0046961,0.0002443632,0.000449698,0.002230901,0.0004807324,0.0007232015,0.0005263226,0.0004340314,0.0005244304],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003805199,"about_ca_system_score_gemma":0.0002282708,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01687622,"about_ca_topic_score_gemma":0.03036514,"domain_scores_codex":[0.9993731,0.0001290562,0.00006484069,0.0001345232,0.0002281831,0.00007039424],"domain_scores_gemma":[0.9895748,0.003087942,0.005165513,0.0005792119,0.0009827211,0.0006097624],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001019969,0.00008006015,0.9894694,0.00003474172,0.0001195663,0.00001893929,0.0006166045,0.00004113973,0.00007988519,0.0001122126,0.0002327479,0.009092614],"study_design_scores_gemma":[0.0000020984,0.00004733064,0.9986958,0.00001323129,0.00004519187,0.00001675252,0.0003560797,0.00005608579,0.00008419345,0.00002165523,0.0006584483,0.000003184587],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9961519,0.0007795022,0.00005003704,0.0000654301,0.000006830293,0.00000420939,0.0003886446,0.000001977583,0.002551421],"genre_scores_gemma":[0.9970412,0.0009708213,0.00007558175,0.0000741454,0.00001554442,0.00000528851,0.0008262521,0.000002479819,0.0009886039],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01687622,"threshold_uncertainty_score":0.03355598,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09109687573599715,"score_gpt":0.222786419831051,"score_spread":0.1316895440950538,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}