{"id":"W4290693478","doi":"10.1108/jpbm-02-2020-2745","title":"This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment","year":2022,"lang":"en","type":"article","venue":"Journal of Product & Brand Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":20,"is_retracted":false,"has_abstract":true,"ca_institutions":"Queen's University; Bishop's University","funders":"","keywords":"Psychology; Affect (linguistics); Blame; Attribution; Originality; Social psychology; Mediation; Value (mathematics); Attachment theory; Brand awareness; Advertising; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.001897802,0.0002565774,0.0003861797,0.001290569,0.0003718551,0.0004116573,0.0004596303,0.00003195103,0.0062373],"category_scores_gemma":[0.00007015222,0.0002326079,0.0001006348,0.001042171,0.00002978443,0.0008157655,0.0003833364,0.0002801959,0.00009862745],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001976779,"about_ca_system_score_gemma":0.00002918527,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00007489209,"about_ca_topic_score_gemma":0.00008275859,"domain_scores_codex":[0.9974416,0.00006518338,0.0008001628,0.0004765868,0.0008659671,0.0003504248],"domain_scores_gemma":[0.9987077,0.00003742591,0.0006268118,0.0003852472,0.0002029031,0.00003993848],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.002070629,0.0009532245,0.06499264,0.0007682299,0.0003136582,0.0001705482,0.004256602,0.000190477,0.003438938,0.0008813299,0.3449588,0.5770049],"study_design_scores_gemma":[0.004167124,0.00006849156,0.369264,0.0002795426,0.0003001039,0.00002437082,0.003330753,0.00009107781,0.0005942769,0.0002760215,0.6211368,0.0004673968],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9560254,0.0003202668,0.000362461,0.03810638,0.001483539,0.001349738,0.000009652663,0.00003880253,0.002303745],"genre_scores_gemma":[0.9739321,0.0002351264,0.0001992468,0.009225913,0.0005826284,0.0001353725,0.00001687493,0.00003752842,0.01563516],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5765375,"threshold_uncertainty_score":0.9946711,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07192858912625634,"score_gpt":0.2981988561799712,"score_spread":0.2262702670537148,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}