{"id":"W4290693478","doi":"10.1108/jpbm-02-2020-2745","title":"This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment","year":2022,"lang":"en","type":"article","venue":"Journal of Product & Brand Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":20,"is_retracted":false,"has_abstract":true,"ca_institutions":"Queen's University; Bishop's University","funders":"","keywords":"Psychology; Affect (linguistics); Blame; Attribution; Originality; Social psychology; Mediation; Value (mathematics); Attachment theory; Brand awareness; Advertising; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001942004,0.0001892857,0.0002580795,0.0002987216,0.0004975724,0.001734679,0.0002716038,0.0007157987,0.003542453],"category_scores_gemma":[0.007851182,0.0001735399,0.0003717441,0.0002158951,0.0005887639,0.0008876184,0.0004956311,0.0016647,0.0003292986],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004343692,"about_ca_system_score_gemma":0.0004838278,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00187377,"about_ca_topic_score_gemma":0.003670791,"domain_scores_codex":[0.9995541,0.0001619955,0.00001488632,0.00005488356,0.0001388494,0.00007534717],"domain_scores_gemma":[0.9965321,0.001234799,0.001190468,0.0001425797,0.0003361041,0.0005639756],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000776644,0.002934405,0.8750147,0.0002800108,0.0002305743,0.000196035,0.01624185,0.0001696249,0.007367627,0.0009841102,0.001257213,0.09454723],"study_design_scores_gemma":[0.0000223472,0.0009850663,0.9789701,0.00009155276,0.00009891504,0.0001260553,0.01525247,0.0004830069,0.001070236,0.0008800945,0.001992808,0.00002734471],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9978907,0.0001646103,0.0001339986,0.0003486623,0.00001920093,0.00001446813,0.00001121402,0.000002855937,0.00141441],"genre_scores_gemma":[0.9982544,0.000219912,0.000285572,0.0002036563,0.00001270832,0.00002027183,0.0000211394,0.000002582273,0.0009798666],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003542453,"threshold_uncertainty_score":0.01185071,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07192858912625634,"score_gpt":0.2981988561799712,"score_spread":0.2262702670537148,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}