{"id":"W4292959210","doi":"10.5267/j.ijdns.2022.7.002","title":"The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets","year":2022,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Organizational and Employee Performance","field":"Computer Science","cited_by":242,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Nationale Genossenschaft für die Lagerung radioaktiver Abfälle; Academy of Marketing; Bowling Green State University","keywords":"Digital marketing; Business; Marketing; Key (lock); Marketing research; Social media; GRASP; Advertising; Computer science; World Wide Web","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003364392,0.00005854008,0.00007442813,0.00007885534,0.0005423891,0.0004302669,0.004614918,0.000007443774,0.000007482792],"category_scores_gemma":[0.00046012,0.00003433742,0.00001897889,0.0006559384,0.0001839616,0.001659992,0.001493245,0.0001970481,0.000001049893],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003003867,"about_ca_system_score_gemma":0.0001655086,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000003668054,"about_ca_topic_score_gemma":0.000002164156,"domain_scores_codex":[0.998227,0.00008480544,0.0003104579,0.0001649958,0.001051239,0.000161488],"domain_scores_gemma":[0.9981285,0.001134212,0.0002480733,0.0002840072,0.0001746389,0.00003056005],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"simulation_or_modeling","study_design_scores_codex":[0.0006083986,0.0004191546,0.133375,0.000004561546,0.000112441,0.0001225569,0.005521871,0.02211368,0.0004423608,0.08582141,0.01119144,0.7402672],"study_design_scores_gemma":[0.001395107,0.0004577937,0.1719961,0.0004266215,0.00001757151,0.002343053,0.003426653,0.3911837,0.0003437769,0.0926905,0.3352346,0.000484529],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9621012,0.002226793,0.01838485,0.01142968,0.003060436,0.0001634917,0.00008440408,0.0000105611,0.00253856],"genre_scores_gemma":[0.9974306,0.0003591825,0.001718948,0.0003073355,0.0001648247,0.000001045149,0.000002614846,0.00000231271,0.00001310944],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7397826,"threshold_uncertainty_score":0.8575742,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0268044738899104,"score_gpt":0.2833232607165864,"score_spread":0.256518786826676,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}